June 15, 2021
5 Big Questions: B2B Marketing
We catch up Mike Sweigart, lighting guy turned Author, Podcaster and Marketing Expert, to learn some insightful strategies that help brands and people connect with decision makers.
Topics we explore:
How could lighting industry people shift their approach to be more effective in B2B marketing and sales? (1:14)
How can lighting people use email campaigns to better connect with decision makers? (2:28)
What are one or two best practices that lighting people should consider when trying to promote a brand or product on LinkedIn? (4:51)
What strategies should we consider to maintain and grow relationships with existing customers? (7:03)
How can lighting people better leverage content marketing to grow their business? (10:02)
5 Big Questions and other Lighting Interviews
Top execs share their insights into the markets, technology and strategy
Do you hear that buzz? The recent launch of AAILA is being met with industry enthusiasm.
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The company purchases its fourth and fifth company in 2+ years
Don’t miss the next big lighting story…
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