May 13, 2025
5 Big Questions: Inside ETC's Architectural Business
Lowell Olcott, Product Marketing Manager at ETC, shares insights on the company’s architectural control systems, evolving lighting protocols, and DMX in architecture
At LightFair 2025 in Las Vegas, Lowell Olcott, Product Marketing Manager of ETC's Product Management department, sat down with Inside Lighting to discuss the company’s long-standing legacy in theatrical controls and its ever-growing footprint in architectural lighting. From expansive theme parks to small conference rooms, ETC continues to refine its control offerings with customer-centric flexibility and industry-leading support.
In this interview, Olcott explains ETC's approach to control system design, the role of DMX in architecture, and the company’s perspective on open vs. proprietary protocols. As ETC celebrates its 50th anniversary, Olcott reflects on how the company’s theatrical DNA enhances its capabilities in architectural environments today.
Hear it straight from Lowell Olcott, Product Marketing Manager at ETC:
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