March 17, 2026
5 Big Questions: WAC Group — Keith Eagle & Ken Bruns
Keith Eagle and Ken Bruns of WAC Group discuss the launch of WAC Architectural, global strategy and product focus at Light + Building 2026
In this interview, Keith Eagle, Vice President of Business Development, and Ken Bruns, Executive Director of Global Commercial Product Development at WAC Group, share insights from the company’s first appearance at Light + Building in Frankfurt.
The discussion highlights the debut of WAC Architectural, a new brand focused on commercial specification-grade lighting, along with the company’s expanding global strategy, product portfolio, and commitment to supporting designers across regions and project types.
Hear it straight from Keith Eagle and Ken Bruns of WAC Group:
BONUS QUESTIONS:
|
|
5 Big Questions and other Lighting Interviews |
5 Big Questions: WAC Group at Light + Building
5 Big Questions: WAC Group at Light + Building
Keith Eagle and Ken Bruns of WAC Group discuss the launch of WAC Architectural, global strategy and product focus
Keith Eagle and Ken Bruns of WAC Group discuss the launch of WAC Architectural, global strategy and product focus
5 Big Questions: As Tempelman, Signify CEO
5 Big Questions: As Tempelman, Signify CEO
As Tempelman shares insights on Signify’s global strategy, the U.S. market and his long-term vision for the company
As Tempelman shares insights on Signify’s global strategy, the U.S. market and his long-term vision for the company
5 Big Questions: Understanding NAILD’s Concerns About DLC
5 Big Questions: Understanding NAILD’s Concerns About DLC
Matt Honson and Devin Wall discuss NAILD’s open letter outlining concerns about DLC's role in the lighting industry
Matt Honson and Devin Wall discuss NAILD’s open letter outlining concerns about DLC's role in the lighting industry
5 Big Questions: Commercial Controls Strategy
5 Big Questions: Commercial Controls Strategy
How lighting control systems, energy use and design intent go hand-in-hand
How lighting control systems, energy use and design intent go hand-in-hand
Why Lighting Fixture Lifespans Are a Design Priority
Why Lighting Fixture Lifespans Are a Design Priority
Anne Kustner and Rachel Fitzgerald explore challenges with short-lived LED fixtures and urge industry alignment on long-term performance
Anne Kustner and Rachel Fitzgerald explore challenges with short-lived LED fixtures and urge industry alignment on long-term performance
5 Big Questions: Inside SENSORWORX's Controls Business
5 Big Questions: Inside SENSORWORX's Controls Business
How the company's past, partnerships and focus on simplicity are shaping its rise in the lighting controls market
How the company's past, partnerships and focus on simplicity are shaping its rise in the lighting controls market
5 Big Questions: Inside ETC's Architectural Business
5 Big Questions: Inside ETC's Architectural Business
Insights on the company’s architectural control strategy, evolving lighting protocols and DMX in architecture
Insights on the company’s architectural control strategy, evolving lighting protocols and DMX in architecture
5 Big Questions: LEDVANCE at LightFair 2025
5 Big Questions: LEDVANCE at LightFair 2025
LEDVANCE CEO Jonathan Lubeck and COO Ming Li share insights on tariffs, markets and technology
LEDVANCE CEO Jonathan Lubeck and COO Ming Li share insights on tariffs, markets and technology
5 Big Questions: Wall Street Analyst, Tim Wojs
5 Big Questions: Wall Street Analyst, Tim Wojs
Tim Wojs, Senior Research Analyst at Baird, shares insights into Acuity and broader building materials markets
Tim Wojs, Senior Research Analyst at Baird, shares insights into Acuity and broader building materials markets







