March 17, 2026

5 Big Questions: WAC Group — Keith Eagle & Ken Bruns

Keith Eagle and Ken Bruns of WAC Group discuss the launch of WAC Architectural, global strategy and product focus at Light + Building 2026

 

In this interview, Keith Eagle, Vice President of Business Development, and Ken Bruns, Executive Director of Global Commercial Product Development at WAC Group, share insights from the company’s first appearance at Light + Building in Frankfurt.

The discussion highlights the debut of WAC Architectural, a new brand focused on commercial specification-grade lighting, along with the company’s expanding global strategy, product portfolio, and commitment to supporting designers across regions and project types.

 

Hear it straight from Keith Eagle and Ken Bruns of WAC Group:
  1. What prompted WAC Group to exhibit at Light + Building for the first time, and why was now the right moment to enter the global stage? (0:36)

  2. How does the newly introduced WAC Architectural brand differentiate itself from WAC’s existing portfolio and address the needs of the specification market? (0:59)

  3. Which product categories and application areas form the initial focus of WAC Architectural’s commercial offering? (1:32)

  4. How does WAC balance lighting that serves as a visual centerpiece with solutions designed to seamlessly integrate into architectural environments? (2:06)

  5. Which areas of WAC’s portfolio are currently receiving the most attention from architectural lighting designers? (3:50)

 

BONUS QUESTIONS:

  1. What can the industry expect from WAC at LEDucation, and how will the product rollout be phased for North America? (4:29)

  2. How does WAC support projects with both stocked and made-to-order solutions across different regions? (5:05)

  3. What is WAC’s broader strategic direction, and what message does the company have for the architectural lighting design community? (5:36)

 

Learn More: WAC Group »

 

 

 

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