July 19, 2023
5 Big Questions: Flipping the Switch
We catch up with the co-authors of 'Flipping the Switch' and learn how they founded, grew and sold Green Creative during the LED Revolution
Cole Zucker is an Entrepreneur and Co-Author of "Flipping the Switch: How We Started and Scaled a Global Lighting Brand", and the Co-founder of Green Creative.
Guillaume Vidal is an Entrepreneur and Co-Author of "Flipping the Switch: How We Started and Scaled a Global Lighting Brand", and the Co-founder of Green Creative.
Topics we explore:
-
A “Lesson Learned” from the book is "Half the Battle is Being Seen" in the context of distributors. Tell us more about that. (0:57)
-
The book describes Green Creative going from $2 million in sales in 2013 to $8 million the next year and then $24 million in 2015. How did Green Creative grow so fast and how were you able to scale your operations so quickly without making overpromised commitments to customers? (4:25)
-
We ask Cole about living on $4 burritos, while sleeping in a $600/month former crack house in San Francisco 10-12 years ago. (7:57)
-
What was the process that led to Green Creative being sold to private equity in 2017? (11:39)
-
We ask Cole about his most recent social media experiment in which he posted on LinkedIn every day for a year. (14:57)
-
BONUS QUESTION: After founding a company together and then writing a book together will we see any more big projects from the team of Cole & Guillaume? (17:28)
MORE INFO: "Flipping the Switch..." »
NOTE: Inside.lighting does NOT receive any fees or commissions from Amazon, the publisher or the authors.
|
5 Big Questions and other Lighting Interviews |
5 Big Questions: IALD | Christopher Knowlton
We catch up with the CEO of the International Association of Lighting Designers (IALD) and discuss the lighting design profession, sustainability and LightFair
5 Big Questions: Trevor Palmer | Acuity Brands
We catch up with the President of Acuity Brands Lighting to explore how North America's largest lighting manufacturer is successfully navigating uncertain markets
5 Big Questions: LEDs, Patents & Lawsuits
We catch up with David Radulescu to explore LED lighting patents and how they are asserted and defended
5 Big Questions: Let's Talk About Daylight
We catch up with Jay Goodman to discuss a full spectrum of lighting-related considerations
5 Big Questions: Flipping the Switch
We catch up with the co-authors of 'Flipping the Switch' and learn how they founded, grew and sold Green Creative during the LED Revolution
5 Big Questions: The "Get a Grip" Guys
We catch up with Michael & Greg from the "Get a Grip on Lighting" podcast to discuss the intersection of lighting distribution and podcasting
5 Big Questions: 3D Printing for Lighting
We catch up with Dr. Narendran of the Lighting Research Center to explore how far 3D Printing for Lighting has come and where it is going
5 Big Questions: Spotlight on the I.E.S.
LightFair impressions, IES membership and the organization's current focus
Insights into LMPG's Acquisition Spree
The new Vode CEO, the M&A buying spree and other strategic pursuits
