July 19, 2023
5 Big Questions: Flipping the Switch
We catch up with the co-authors of 'Flipping the Switch' and learn how they founded, grew and sold Green Creative during the LED Revolution
Cole Zucker is an Entrepreneur and Co-Author of "Flipping the Switch: How We Started and Scaled a Global Lighting Brand", and the Co-founder of Green Creative.
Guillaume Vidal is an Entrepreneur and Co-Author of "Flipping the Switch: How We Started and Scaled a Global Lighting Brand", and the Co-founder of Green Creative.
Topics we explore:
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A “Lesson Learned” from the book is "Half the Battle is Being Seen" in the context of distributors. Tell us more about that. (0:57)
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The book describes Green Creative going from $2 million in sales in 2013 to $8 million the next year and then $24 million in 2015. How did Green Creative grow so fast and how were you able to scale your operations so quickly without making overpromised commitments to customers? (4:25)
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We ask Cole about living on $4 burritos, while sleeping in a $600/month former crack house in San Francisco 10-12 years ago. (7:57)
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What was the process that led to Green Creative being sold to private equity in 2017? (11:39)
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We ask Cole about his most recent social media experiment in which he posted on LinkedIn every day for a year. (14:57)
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BONUS QUESTION: After founding a company together and then writing a book together will we see any more big projects from the team of Cole & Guillaume? (17:28)
MORE INFO: "Flipping the Switch..." »
NOTE: Inside.lighting does NOT receive any fees or commissions from Amazon, the publisher or the authors.
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