May 25, 2023
5 Big Questions: WAC & Modern Forms at LightFair 2023
We catch up with Tom Lillie and Jon Hoffman to learn how the design-focused brands WAC Lighting and Modern Forms are delivering both performance and service.
Tom Lillie is Director of Specification Sales
Jon Hoffman is Director of Product Development
Topics we explore:
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What are some of the aesthetic and form factor trends that are gaining popularity in C&I projects? (0:37)
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How do aestically focused brands also deliver products that still meet stringent performance criteria? (1:50)
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How is the commercial project pipeline looking right now? Any geographies or vertical markets that are particularly hot or cold? (3:35)
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How are supply chains and factory timelines now compared to pre-pandemic? (5:22)
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What exciting things should lighting people expect to see from WAC / Modern Forms in the year ahead? (7:51)
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