October 10, 2023   

5 Big Questions:  Marketing to Specifiers

We connect with Venveo's CEO, Beth PopNikolov, to delve into powerful marketing strategies that enable manufacturers to effectively engage decision-makers.


Beth PopNikolov, CEO of Venveo, leads a team committed to guiding businesses in the Architecture, Engineering and Construction (AEC) space on how to effectively find and connect with their audience online, compelling them to take action. 

Venveo boasts a proven digital growth process, and under Beth's leadership, they have established themselves as experts in the realm of Building Materials Marketing Strategy.


Topics we explore:

1. Is there a prevalent "low-hanging fruit marketing initiative" that manufacturers commonly miss when trying to reach decision-makers?  (1:02)
2. How can building material manufacturers more effectively reach contractor decision-makers?  (3:09)
3. Which social media channels and strategies are most effective for manufacturers of building materials?  (6:00)
4. Considering the influx of product pitches, how can one best capture the attention of specifiers? (9:55)
5. What strategies can building material manufacturers employ to deliver an outstanding customer experience? (14:30)



CONNECT: Beth PopNikolov's LinkedIn »



LEARN MORE: Venveo »




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