June 30, 2021
5 Big Questions: LD+A Turns 50
We catch up with Paul Tarricone, Editor and Publisher of Lighting Design + Application -- The Magazine of the Illuminating Engineering Society -- to discuss the transition to digital media and how LD+A delivers valuable lighting content to a wide variety of lighting professionals..
Topics we explore:
How has LD+A been adapting to the shift from solely a hard-copy printed publication to digital content? (1:13)
Given the various interests of LD+A readership, how has LD+A been able to successfully appeal to a fragmented audience of lighting professionals? (3:25)
How does LD+A approach the difficult task of providing high quality, relevant content that also pleases the masses? (5:57)
Along with recurring columnists and writers, LD+A often publishes work from an all-star cast of lighting industry topic experts and thought leaders. How does LD+A decide which contributors to invite, particularly when it's one with a commercial interest like a manufacturer? (8:38)
As LD+A turns the page on 50 years, what exciting things are planned for the future of the publication? (11:12)
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