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June 30, 2021   

5 Big Questions:  LD+A Turns 50

We catch up with Paul Tarricone, Editor and Publisher of Lighting Design + Application -- The Magazine of the Illuminating Engineering Society -- to discuss the transition to digital media and how LD+A delivers valuable lighting content to a wide variety of lighting professionals..

 

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Topics we explore:

  1. How has LD+A been adapting to the shift from solely a hard-copy printed publication to digital content?  (1:13)

  2. Given the various interests of LD+A readership, how has LD+A been able to successfully appeal to a fragmented audience of lighting professionals?  (3:25)

  3. How does LD+A approach the difficult task of providing high quality, relevant content that also pleases the masses?  (5:57)

  4. Along with recurring columnists and writers, LD+A often publishes work from an all-star cast of lighting industry topic experts and thought leaders.  How does LD+A decide which contributors to invite, particularly when it's one with a commercial interest like a manufacturer?  (8:38)

  5. As LD+A turns the page on 50 years, what exciting things are planned for the future of the publication?  (11:12)

 

 

MORE INFO:  LD+A Online  »

 

 

 

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