June 23, 2021
5 Big Questions: Competitive Dynamics
We catch up with Ruby Jadwet, CEO of Truly Green Solutions (TGS), to learn about how this small-to-medium sized lighting manufacturer differentiates its brands in the fragmented lighting industry.
Topics we explore:
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Supply chain seems to be the squeaky wheel for many manufacturers right now. What are some of the biggest supply chain challenges? (0:50)
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What is TGS doing to work around all of these supply chain challenges? (3:06)
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How are specifiers, agents and distributors responding to the industry-wide price increases? (6:00)
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The Regional Sales Manager model and other long-standing lighting industry sales force deployment models were met with challenges during the pandemic – which, in turn, has caused a lot of companies to reevaluate how they go to market with sales employees. What is the TGS strategy in this area? (7:50)
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In 2019 TGS launched a spinoff brand called TGS Sports – a sports lighting brand. With another spinoff in the works, Lucielo Architectural Lighting, what is strategic advantage of the multi-brand approach? (10:18)
MORE INFO: Truly Green Solutions »
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