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June 23, 2021   

5 Big Questions:  Competitive Dynamics

We catch up with Ruby Jadwet, CEO of Truly Green Solutions (TGS), to learn about how this small-to-medium sized lighting manufacturer differentiates its brands in the fragmented lighting industry.

 

Topics we explore:

  1. Supply chain seems to be the squeaky wheel for many manufacturers right now.   What are some of the biggest supply chain challenges?  (0:50)

  2. What is TGS doing to work around all of these supply chain challenges?  (3:06)

  3. How are specifiers, agents and distributors responding to the industry-wide price increases?  (6:00)

  4. The Regional Sales Manager model and other long-standing lighting industry sales force deployment models were met with challenges during the pandemic – which, in turn, has caused a lot of companies to reevaluate how they go to market with sales employees.  What is the TGS strategy in this area?  (7:50)

  5. In 2019 TGS launched a spinoff brand called TGS Sports – a sports lighting brand.  With another spinoff in the works, Lucielo Architectural Lighting, what is strategic advantage of the multi-brand approach?  (10:18)

     

 

MORE INFO:  Truly Green Solutions »

 

TGS Sports »

 

 

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