June 23, 2021   

5 Big Questions:  Competitive Dynamics

We catch up with Ruby Jadwet, CEO of Truly Green Solutions (TGS), to learn about how this small-to-medium sized lighting manufacturer differentiates its brands in the fragmented lighting industry.

 

Topics we explore:

  1. Supply chain seems to be the squeaky wheel for many manufacturers right now.   What are some of the biggest supply chain challenges?  (0:50)

  2. What is TGS doing to work around all of these supply chain challenges?  (3:06)

  3. How are specifiers, agents and distributors responding to the industry-wide price increases?  (6:00)

  4. The Regional Sales Manager model and other long-standing lighting industry sales force deployment models were met with challenges during the pandemic – which, in turn, has caused a lot of companies to reevaluate how they go to market with sales employees.  What is the TGS strategy in this area?  (7:50)

  5. In 2019 TGS launched a spinoff brand called TGS Sports – a sports lighting brand.  With another spinoff in the works, Lucielo Architectural Lighting, what is strategic advantage of the multi-brand approach?  (10:18)

     

 

MORE INFO:  Truly Green Solutions »

 

TGS Sports »

 

 

5 Big Questions and other Lighting Interviews

5 Big Questions: F.X. Souvay of LMPG
5 Big Questions: F.X. Souvay of LMPG

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F.X. Souvay provides insights into the company's strategy, LightFair decision and future industry direction

5 Big Questions: Cree LED, Joe Clark
5 Big Questions: Cree LED, Joe Clark

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Cree LED's President provides insights into the LED chips and components sector

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Eric Pollack provides insights into the impact of the FTC's non-compete ban on the lighting industry

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5 Big Questions: Signify, Synergy's NYC Moves

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Signify & Synergy stir NYC lighting market with key announcements, insights from execs

5 Big Questions: Inside LEDucation 2024
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Crowd control, new features, the over/under and other valuable insights from the LEDucation 2024 Co-Chairs

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5 Big Questions: Current™ CEO, Steve Harris
5 Big Questions: Current™ CEO, Steve Harris

We ask the Current™ CEO about market strategy, A.I. technology and his favorite company brand

We ask the Current™ CEO about market strategy, A.I. technology and his favorite company brand

5 Big Questions: Mark Baker's Push for LED Regulation
5 Big Questions: Mark Baker's Push for LED Regulation

We delve into Mark Baker's case for U.S. government regulation of LED manufacturing and usage

We delve into Mark Baker's case for U.S. government regulation of LED manufacturing and usage

5 Big Questions: Dodge | Richard Branch
5 Big Questions: Dodge | Richard Branch

The Chief Economist for Dodge Construction Network shares valuable insights into the year ahead

The Chief Economist for Dodge Construction Network shares valuable insights into the year ahead

5 Big Questions: Legrand | Tom Lowery
5 Big Questions: Legrand | Tom Lowery

Division President, Tom Lowery, discusses lighting markets and Legrand's unique approach to them

Division President, Tom Lowery, discusses lighting markets and Legrand's unique approach to them

Inside LMPG's Toronto LightWorks Launch
Inside LMPG's Toronto LightWorks Launch

CEO F.X. Souvay discusses the company's latest venture – a startup specification lighting agency in the GTA

CEO F.X. Souvay discusses the company's latest venture – a startup specification lighting agency in the GTA

5 Big Questions: NYControlled
5 Big Questions: NYControlled

We delve into what attendees can anticipate at the inaugural NYControlled trade show scheduled for November 14, 2023

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5 Big Questions: Marketing to Specifiers
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We connect with Beth PopNikolov to delve into marketing strategies that enable manufacturers to effectively engage decision-makers

5 Big Questions: IALD | Christopher Knowlton
5 Big Questions: IALD | Christopher Knowlton

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We catch up with the CEO of the International Association of Lighting Designers (IALD) and discuss the lighting design profession, sustainability and LightFair

5 Big Questions: Trevor Palmer | Acuity Brands
5 Big Questions: Trevor Palmer | Acuity Brands

We catch up with the President of Acuity Brands Lighting to explore how North America's largest lighting manufacturer is successfully navigating uncertain markets

We catch up with the President of Acuity Brands Lighting to explore how North America's largest lighting manufacturer is successfully navigating uncertain markets

5 Big Questions: LEDs, Patents & Lawsuits
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We catch up with David Radulescu to explore LED lighting patents and how they are asserted and defended

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5 Big Questions: Let's Talk About Daylight
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We catch up with Jay Goodman to discuss a full spectrum of lighting-related considerations

We catch up with Jay Goodman to discuss a full spectrum of lighting-related considerations

5 Big Questions: Flipping the Switch
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We catch up with the co-authors of 'Flipping the Switch' and learn how they founded, grew and sold Green Creative during the LED Revolution

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5 Big Questions: The "Get a Grip" Guys
5 Big Questions: The "Get a Grip" Guys

We catch up with Michael & Greg from the "Get a Grip on Lighting" podcast to discuss the intersection of lighting distribution and podcasting

We catch up with Michael & Greg from the "Get a Grip on Lighting" podcast to discuss the intersection of lighting distribution and podcasting

5 Big Questions: 3D Printing for Lighting
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We catch up with Dr. Narendran of the Lighting Research Center to explore how far 3D Printing for Lighting has come and where it is going

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5 Big Questions: Spotlight on the I.E.S.
5 Big Questions: Spotlight on the I.E.S.

LightFair impressions, IES membership and the organization's current focus

LightFair impressions, IES membership and the organization's current focus

Insights into LMPG's Acquisition Spree
Insights into LMPG's Acquisition Spree

The new Vode CEO, the M&A buying spree and other strategic pursuits

The new Vode CEO, the M&A buying spree and other strategic pursuits

5 Big Questions:  WAC & Modern Forms at LightFair 2023
5 Big Questions:  WAC & Modern Forms at LightFair 2023

We learn how the design-focused brands are delivering both performance and service

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5 Big Questions: Crestron at LightFair 2023
5 Big Questions: Crestron at LightFair 2023

We learn how $1+ billion Crestron is landing huge projects and approaching the market.

We learn how $1+ billion Crestron is landing huge projects and approaching the market.

Focal Point & Kenall at LightFair 2023
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We catch up two Legrand Lighting brands to learn how they are differentiating in highly competitive C&I lighting markets

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5 Big Questions: Lutron at LightFair 2023
5 Big Questions: Lutron at LightFair 2023

Lutron describes how the company is navigating through the highly competitive and fast-changing lighting controls landscape.

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5 Big Questions: Why Diversity is a Lighting Industry Topic
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5 Big Questions: Signify's Commitment to DE&I
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Signify executives share insights into developing a diverse workforce and an inclusive & equitable work environment

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5 Big Questions: Rick Angel from Lutron
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We catch up with Rick Angel, Senior VP with Lutron, who is retiring after a remarkable 38-year career

5 Big Questions: Private Equity & Lighting
5 Big Questions: Private Equity & Lighting

How pervasive is Private Equity in the lighting industry and what is the impact?

How pervasive is Private Equity in the lighting industry and what is the impact?

5 Big Questions: LightFair 2023 Preview
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5 Big Questions: PoE & Lighting
5 Big Questions: PoE & Lighting

Why are we still wiring building lighting systems using the same decades-old practices?

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5 Big Questions: LEDucation 2023 Preview
5 Big Questions: LEDucation 2023 Preview

We ask LEDucation Co-Chairs if LEDucation 2023 will be a record year

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F.X. Souvay Sheds Light on LMPG’s Acquisition of ALW
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Lumenpulse founder comments on recent acquisition spree and shares a peek into the company’s future

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5 Big Questions: Making Submittals Easy
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Forest Flager is on a mission to make the whole lighting submittals process swift and easy

5 Big Questions: Business of Light
5 Big Questions: Business of Light

We learn how BOL seeks to educate and elevate the next generation of lighting leaders

We learn how BOL seeks to educate and elevate the next generation of lighting leaders

5 Big Questions: LMPG Acquires Pa-Co Lighting
5 Big Questions: LMPG Acquires Pa-Co Lighting

We catch up with CEO F.X. Souvay to discuss the company's latest acquisition.

We catch up with CEO F.X. Souvay to discuss the company's latest acquisition.

5 Big Questions: Signify at LightFair 2022
5 Big Questions: Signify at LightFair 2022

We catch up with Signify execs to discuss LED adoption, sustainability and product strategy

We catch up with Signify execs to discuss LED adoption, sustainability and product strategy

5 Big Questions: Current™ at LightFair 2022
5 Big Questions: Current™ at LightFair 2022

Top execs discuss branding, markets and strategy.

Top execs discuss branding, markets and strategy.

5 Big Questions: Cooper Lighting Solutions at LightFair 2022
5 Big Questions: Cooper Lighting Solutions at LightFair 2022

Top execs share their insights into the markets, technology and strategy

Top execs share their insights into the markets, technology and strategy

HLB Lighting Design at LightFair 2022
HLB Lighting Design at LightFair 2022

CEO Carrie Hawley shares inights into design, demand and supporting the industry.

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5 Big Questions: Illuminating Engineering Society
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We catch up with new Executive Director, Colleen Harper, to discuss the IES' present and future

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5 Big Questions: GE Lighting
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We catch up with Kathy Sterio, President of GE Lighting, to discuss the uber-competitive world of LED lamps

We catch up with Kathy Sterio, President of GE Lighting, to discuss the uber-competitive world of LED lamps

5 Big Questions:  Lightfair's Dan Darby
5 Big Questions:  Lightfair's Dan Darby

How is the 2022 event tracking? And what does the future of LightFair look like?

How is the 2022 event tracking? And what does the future of LightFair look like?

5 Big Questions:  The NYC Lighting Market
5 Big Questions:  The NYC Lighting Market

Are lighting meetings happening? Specifiers returning to the city? And what about the Mets?

Are lighting meetings happening? Specifiers returning to the city? And what about the Mets?

5 Big Questions: We Are WILD
5 Big Questions: We Are WILD

We explore the growth, expansion and branding of Women In Lighting + Design

We explore the growth, expansion and branding of Women In Lighting + Design

 

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