June 1, 2026
Bell & McCoy, FRM Continue Acquisition Run
Infinity Architectural Lighting joins the organization, expanding its Florida specification presence
For an agency that has spent recent years in near-constant expansion mode, mega-agent Bell & McCoy and its FRM Lighting & Controls business have made the kind of move that suggests ambition has not yet found its ceiling.
FRM has acquired Infinity Architectural Lighting, absorbing a spec-focused Florida agency that has spent years cultivating relationships across three of the state's most competitive lighting markets: Orlando, Tampa/Fort Myers, and Miami/Fort Lauderdale. Terms of the deal were not disclosed.
The acquisition folds Infinity into FRM Lighting & Controls' existing Florida business, which is anchored by its Current Lighting and Lutron partnerships. Infinity's principals, Mads Schmidt and Claus Brix, are both expected to remain with the organization.
What Infinity Brings
Infinity's value is less about coverage and more about character. The agency has built its identity around architectural brands: Lumenture, Louis Poulsen, Hess, Traxon, and Zumtobel, names that carry weight with designers and specifiers who care about more than lumens per dollar. SPI Lighting and Jesco Lighting round out the line card with the kind of practical general-lighting options that help close jobs, not just specify them.
How that line card evolves inside a larger organization is the first question worth tracking.
Infinity’s brand mix of prestige and pragmatism is exactly what a large consolidated agency flexes when it wants credibility in design-oriented commercial project markets. Central and South Florida have no shortage of architecture-driven commercial work, and Infinity has been embedded in that specification stream for years.
Rob Duncan, President of Lighting and Controls at Bell & McCoy Companies, put it plainly: "We are always seeking strong agency partners that align with our business and help expand our market presence. IAL has established an exceptional specification presence across Florida, creating a strong foundation for continued growth. We are excited to partner with Mads and Claus as we further strengthen our Florida specification business."
The Bell & McCoy / FRM Acquisition Spree
The last Bell & McCoy acquisition announcement came four months ago, which, measured against the organization's recent history, reads almost like a sabbatical. The pace that defined 2023 and 2024 has moderated, but the strategic logic remains consistent: find agencies with entrenched relationships in markets where FRM already has infrastructure, and integrate rather than rebuild.
This latest acquisition highlights a flurry of Bell & McCoy and FRM expansions in recent years:
What Comes Next
FRM's Florida footprint which spans from the Panhandle through the peninsula, is further bolstered by the Infinity acquisition – strengthening the architectural specification layer across Central and South Florida. The question, as always with acquisitions of this kind, is how cleanly a boutique agency's brand equity translates inside a larger operation.
Schmidt and Brix staying on is the clearest signal that FRM intends to answer that question carefully. Retaining the specification relationships that gave Infinity its value is the real work that follows any acquisition of this kind.
