January 5, 2026
Feit Electric Acquires Good Earth Lighting
Terms are undisclosed, but it resembles Feit’s past distressed acquisitions
Feit Electric has acquired Good Earth Lighting, folding another consumer-oriented lighting brand into its expanding product line. The Illinois-based company becomes the latest addition to a portfolio that already includes LIFX, Cree Lighting Home (residential lamps), and Universal Security Instruments (USI). Terms of the deal were not disclosed.
Alan Feit, president of Feit Electric, stated in the official announcement, “Good Earth Lighting is a brand with a clear purpose and a strong presence in the LED lighting category… Its focus on sustainable design, ease of installation, and accessible style aligns closely with our mission.”
Founded in 1992 and operating out of Mount Prospect, Illinois, Good Earth Lighting offers affordable LED lighting solutions for residential and light commercial markets. While the company hasn’t publicly disclosed current headcount figures, its employee base hovered around 28 people in 2020. Their product lineup — ranging from night lights to under-cabinet bars and outdoor security fixtures — has long emphasized consumer utility and simplicity, aligning with Feit’s e-commerce and retail-heavy strategy.
A Pattern of Distressed Acquisitions
Feit’s acquisition of Good Earth Lighting follows a now-familiar playbook: buy low, build quietly. The company’s last three deals — all involving distressed assets — suggest a strategy driven as much by opportunism as synergy. Whether Good Earth fits that pattern is unclear, but given some product recall and legal baggage in recent years, it may well have been on the clearance rack.
- Summer 2025: Feit acquired Cree Lighting's residential lamp portfolio and IP, just before public financial strain hit Cree Lighting.
- May 2025: Feit acquired Universal Security Instruments (USI) in a $6 million distressed asset sale.
- August 2022: Feit acquired Australian smart lighting brand LIFX after its parent, Buddy Technologies, collapsed under regulatory and financial pressure.
Each of these deals targets a niche: smart tech, safety, or recognizable brand value. Good Earth adds a fourth pillar — eco-friendly, off-the-shelf consumer lighting.
Strategic Fit, and Some Baggage
The Good Earth acquisition fits squarely into Feit’s larger strategy of serving mass retail and consumer-focused channels with diversified, recognizable brands. With decorative indoor lights, security fixtures, smart-enabled solutions, and battery-powered products, Good Earth fills a gap in Feit’s catalog with practical, every-room lighting geared toward homeowners and renters.
The timing of the deal brings some complicated history: Good Earth Lighting faced legal and reputational fallout following a June 2024 recall of more than 1.2 million rechargeable light bars linked to overheating and fire hazards, including one fatality and at least six house fires. The lights, sold widely across North America, triggered two class action lawsuits — one in North Carolina that was settled within 30 days, and another in Illinois that concluded within six months. Seemingly, Feit Electric acquired the brand, not the liabilities.
A Broader Brand House
Feit’s acquisition record over the last few years points to a deliberate reshaping of its market position. Rather than betting big on any single segment, the company is building a patchwork of niche brands aimed at specific customer needs: smart home enthusiasts (LIFX), home safety buyers (USI), brand-loyal DIYers (Cree), and now price-conscious, no-frills consumers (Good Earth).
Whether this strategy scales remains to be seen. But with each move, Feit looks less like a commodity lamp maker and more like a holding company for the lighting aisles of your local big-box store.
