September 13, 2021
ALUZ: CALI Lighting has unveiled a new name, logo, and website as an extensive rebranding initiative
ANAHEIM, CA – For over 20 years, CALI has established itself as a company of excellence for professional lighting designers, architects, engineers, contractors, and building owners. In our commitment to our customers, it is essential to listen, improve, and grow relationships. As we embark on a new journey as ALUZ – our name represents our vision, our logo stands with the quality of our products, our website humanizes the user experience, and our product naming convention is unique and memorable.
ALUZ is further enhanced by its lighting fixtures manufactured in the US, meeting BUY AMERICA and BUY AMERICAN ACT compliance, backed by thorough testing, quality control, and builds on its two decades of innovation providing solutions to the lighting industry.
CEO, Jaime Nunez, says "While making the change from California Accent Lighting, Inc to ALUZ began as a very difficult decision, once our branding team interviewed lighting professionals across the country, I was convinced this was the right decision for our current customers, manufacturer's representatives, and future customers. The new warm essence of ALUZ stems from our California heritage where we proudly manufacture all of our products to specifications."
ALUZ has been a beautiful story in the making for more than 20 years. Originally founded in California in 2000 as California Accent Lighting Inc, the company has been on a mission to meet — and exceed — the always-evolving needs of lighting designers and architects.
We pride ourselves upon our collaboration with designers to manufacture the lighting environments they envision to their exact specifications. We do not stop working until products are impeccably installed and customer satisfaction is achieved. Our long-standing track record speaks for itself.
We look forward to continuing to grow our business together with designers who share our values: integrity, quality, and service.
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