August 17, 2022   

5 Big Questions:  Business of Light

We catch up with David Ghatan of CM Kling + Associates and Katherine Stekr of HLB Lighting Design to learn more about Business of Light and how the organization is educating and elevating the next generation of lighting leaders.

 

Topics we explore:

  1. What is the mission of Business of Light?

  2. Why should people get involved?

  3. When a lighting design firm issues a proposal to a new customer, what are some proposal crafting strategies that may help strengthen the proposal?

  4. What is a common blind spot that younger firms or lesser experienced lighting designers often have? What's the fix?

  5. How is Business of Light validating that the content it provides is on-target with what the audience is seeking?

 

MORE INFO: Business of Light  »

 

 

 

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