August 17, 2022
5 Big Questions: Business of Light
We catch up with David Ghatan of CM Kling + Associates and Katherine Stekr of HLB Lighting Design to learn more about Business of Light and how the organization is educating and elevating the next generation of lighting leaders.
Topics we explore:
-
What is the mission of Business of Light?
-
Why should people get involved?
-
When a lighting design firm issues a proposal to a new customer, what are some proposal crafting strategies that may help strengthen the proposal?
-
What is a common blind spot that younger firms or lesser experienced lighting designers often have? What's the fix?
-
How is Business of Light validating that the content it provides is on-target with what the audience is seeking?
MORE INFO: Business of Light »
5 Big Questions and other Lighting Interviews |
5 Big Questions: LEDucation 2023 Preview
We ask LEDucation Co-Chairs if LEDucation 2023 will be a record year
F.X. Souvay Sheds Light on LMPG’s Acquisition of ALW
Lumenpulse founder comments on recent acquisition spree and shares a peek into the company’s future
5 Big Questions: Making Submittals Easy
Forest Flager is on a mission to make the whole lighting submittals process swift and easy
5 Big Questions: Business of Light
We learn how BOL seeks to educate and elevate the next generation of lighting leaders
5 Big Questions: LMPG Acquires Pa-Co Lighting
We catch up with CEO F.X. Souvay to discuss the company's latest acquisition.
5 Big Questions: Signify at LightFair 2022
We catch up with Signify execs to discuss LED adoption, sustainability and product strategy
5 Big Questions: Current™ at LightFair 2022
Top execs discuss branding, markets and strategy.
5 Big Questions: Cooper Lighting Solutions at LightFair 2022
Top execs share their insights into the markets, technology and strategy
HLB Lighting Design at LightFair 2022
CEO Carrie Hawley shares inights into design, demand and supporting the industry.