June 23, 2022
5 Big Questions: Current™ at LightFair 2022
We catch up with Current's Manish Bhandari, President & CEO , and Tom Benton, VP & General Manager, Luminaires, to discuss branding, markets and strategy.
This week, Current announced its new branding strategy:
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The names "GE Current, a Daintree company" and "Hubbell Lighting" are going away and have become "Current".
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The brands formerly known as Hubbell Lighting will now be differentiated as “HLI.”
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The brands previously known as GE Current, a Daintree Company, will be “GLI.”
Topics we explore:
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Tell us about Current’s new branding and the inspiration behind the new mark?
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With the one conglomerate brand, how will Current manage your multiple agent networks, and how will customers be able to keep them straight in each local market?
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Will we see a day when high bays, downlights and other products in separate brands start to cross-brand products?
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Tell us about Current's latest new brand in the complex environment space.
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What external factors are causing Current the most challenges at the moment – and where is Current is navigating the waters better than the average lighting company?
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