facebook-gray.png

NEW! Lighting Designer Directory »

June 23, 2022   

5 Big Questions:  Current™ at LightFair 2022

We catch up with Current's Manish Bhandari, President & CEO , and Tom Benton, VP & General Manager, Luminaires, to discuss branding, markets and strategy.

 

This week, Current announced its new branding strategy:

  • The names "GE Current, a Daintree company" and "Hubbell Lighting" are going away and have become "Current".

  • The brands formerly known as Hubbell Lighting will now be differentiated as “HLI.”

  • The brands previously known as GE Current, a Daintree Company, will be “GLI.” 

 

Topics we explore:

  1. Tell us about Current’s new branding and the inspiration behind the new mark?

  2. With the one conglomerate brand, how will Current manage your multiple agent networks, and how will customers be able to keep them straight in each local market?  

  3. Will we see a day when high bays, downlights and other products in separate brands start to cross-brand products?

  4. Tell us about Current's latest new brand in the complex environment space.

  5. What external factors are causing Current the most challenges at the moment – and where is Current is navigating the waters better than the average lighting company?

 

MORE INFO: Current GLI  »

 

MORE INFO: Current HLI  »

 

 

5 Big Questions and other Lighting Interviews

5 Big Questions: Signify at LightFair 2022

We catch up with Signify execs to discuss LED adoption, sustainability and product strategy

Read more »

5 Big Questions: Current™ at LightFair 2022

Top execs discuss branding, markets and strategy.

Read more »

5 Big Questions: Cooper Lighting Solutions at LightFair 2022

Top execs share their insights into the markets, technology and strategy

Read more »

HLB Lighting Design at LightFair 2022

CEO Carrie Hawley shares inights into design, demand and supporting the industry.

Read more »

5 Big Questions: Illuminating Engineering Society

We catch up with new Executive Director, Colleen Harper, to discuss the IES' present and future

Read more »

5 Big Questions: GE Lighting

We catch up with Kathy Sterio, President of GE Lighting, to discuss the uber-competitive world of LED lamps

Read more »

5 Big Questions:  Lightfair's Dan Darby

How is the 2022 event tracking? And what does the future of LightFair look like?

Read more »

5 Big Questions:  The NYC Lighting Market

Are lighting meetings happening? Specifiers returning to the city? And what about the Mets?

Read more »

5 Big Questions: We Are WILD

We explore the growth, expansion and branding of Women In Lighting + Design

Read more »

  • Current



OTHER NEWS