June 23, 2022   

5 Big Questions:  Current™ at LightFair 2022

We catch up with Current's Manish Bhandari, President & CEO , and Tom Benton, VP & General Manager, Luminaires, to discuss branding, markets and strategy.

 

This week, Current announced its new branding strategy:

  • The names "GE Current, a Daintree company" and "Hubbell Lighting" are going away and have become "Current".

  • The brands formerly known as Hubbell Lighting will now be differentiated as “HLI.”

  • The brands previously known as GE Current, a Daintree Company, will be “GLI.” 

 

Topics we explore:

  1. Tell us about Current’s new branding and the inspiration behind the new mark?

  2. With the one conglomerate brand, how will Current manage your multiple agent networks, and how will customers be able to keep them straight in each local market?  

  3. Will we see a day when high bays, downlights and other products in separate brands start to cross-brand products?

  4. Tell us about Current's latest new brand in the complex environment space.

  5. What external factors are causing Current the most challenges at the moment – and where is Current is navigating the waters better than the average lighting company?

 

MORE INFO: Current GLI  »

 

MORE INFO: Current HLI  »

 

 

5 Big Questions and other Lighting Interviews

5 Big Questions: The End of Non-Competes

Eric Pollack provides insights into the impact of the FTC's non-compete ban on the lighting industry

Read more »

5 Big Questions: Signify, Synergy's NYC Moves

Signify & Synergy stir NYC lighting market with key announcements, insights from execs

Read more »

5 Big Questions: Inside LEDucation 2024

Crowd control, new features, the over/under and other valuable insights from the LEDucation 2024 Co-Chairs

Read more »

5 Big Questions: Current™ CEO, Steve Harris

We ask the Current™ CEO about market strategy, A.I. technology and his favorite company brand

Read more »

5 Big Questions: Mark Baker's Push for LED Regulation

We delve into Mark Baker's case for U.S. government regulation of LED manufacturing and usage

Read more »

5 Big Questions: Dodge | Richard Branch

The Chief Economist for Dodge Construction Network shares valuable insights into the year ahead

Read more »

5 Big Questions: Legrand | Tom Lowery

Division President, Tom Lowery, discusses lighting markets and Legrand's unique approach to them

Read more »

Inside LMPG's Toronto LightWorks Launch

CEO F.X. Souvay discusses the company's latest venture – a startup specification lighting agency in the GTA

Read more »

5 Big Questions: NYControlled

We delve into what attendees can anticipate at the inaugural NYControlled trade show scheduled for November 14, 2023

Read more »






OTHER NEWS