June 23, 2022

5 Big Questions: Current™ at LightFair 2022

This week, Current announced its new branding strategy:

The names "GE Current, a Daintree company" and "Hubbell Lighting" are going away and have become "Current".
The brands formerly known as Hubbell Lighting will now be differentiated as “HLI.”
The brands previously known as GE Current, a Daintree Company, will be “GLI.”

Topics we explore:

Tell us about Current’s new branding and the inspiration behind the new mark?
With the one conglomerate brand, how will Current manage your multiple agent networks, and how will customers be able to keep them straight in each local market?
Will we see a day when high bays, downlights and other products in separate brands start to cross-brand products?
Tell us about Current's latest new brand in the complex environment space.
What external factors are causing Current the most challenges at the moment – and where is Current is navigating the waters better than the average lighting company?

5 Big Questions and other Lighting Interviews

COO Dana Mouritzen shares insights into market strategies, digital transformation and acquisitions

Al, Michael, and Greg visit the future of the lighting industry during a spirited discussion

Jim Johnson, Billy Hodges, and Jeff Bristol discuss the formation of the NEMRA Lighting Division and its impact on the industry

F.X. Souvay provides insights into the company's strategy, LightFair decision and future industry direction

Cree LED's President provides insights into the LED chips and components sector

Eric Pollack provides insights into the impact of the FTC's non-compete ban on the lighting industry

Signify & Synergy stir NYC lighting market with key announcements, insights from execs

Crowd control, new features, the over/under and other valuable insights from the LEDucation 2024 Co-Chairs

We ask the Current™ CEO about market strategy, A.I. technology and his favorite company brand

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