June 23, 2022

5 Big Questions: Current™ at LightFair 2022

This week, Current announced its new branding strategy:

The names "GE Current, a Daintree company" and "Hubbell Lighting" are going away and have become "Current".
The brands formerly known as Hubbell Lighting will now be differentiated as “HLI.”
The brands previously known as GE Current, a Daintree Company, will be “GLI.”

Topics we explore:

Tell us about Current’s new branding and the inspiration behind the new mark?
With the one conglomerate brand, how will Current manage your multiple agent networks, and how will customers be able to keep them straight in each local market?
Will we see a day when high bays, downlights and other products in separate brands start to cross-brand products?
Tell us about Current's latest new brand in the complex environment space.
What external factors are causing Current the most challenges at the moment – and where is Current is navigating the waters better than the average lighting company?

5 Big Questions and other Lighting Interviews

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Anne Kustner and Rachel Fitzgerald explore challenges with short-lived LED fixtures and urge industry alignment on long-term performance

How the company's past, partnerships and focus on simplicity are shaping its rise in the lighting controls market

Insights on the company’s architectural control strategy, evolving lighting protocols and DMX in architecture

LEDVANCE CEO Jonathan Lubeck and COO Ming Li share insights on tariffs, markets and technology

Tim Wojs, Senior Research Analyst at Baird, shares insights into Acuity and broader building materials markets

The Co-Chairs of LEDucation, discuss the growth, changes and expectations for the 2025 event

The publisher of tED Magazine, shares insights into the electrical distribution channel, tariffs and market trends

COO Dana Mouritzen shares insights into market strategies, digital transformation and acquisitions

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