June 23, 2022   

5 Big Questions:  Current™ at LightFair 2022

We catch up with Current's Manish Bhandari, President & CEO , and Tom Benton, VP & General Manager, Luminaires, to discuss branding, markets and strategy.


This week, Current announced its new branding strategy:

  • The names "GE Current, a Daintree company" and "Hubbell Lighting" are going away and have become "Current".

  • The brands formerly known as Hubbell Lighting will now be differentiated as “HLI.”

  • The brands previously known as GE Current, a Daintree Company, will be “GLI.” 


Topics we explore:

  1. Tell us about Current’s new branding and the inspiration behind the new mark?

  2. With the one conglomerate brand, how will Current manage your multiple agent networks, and how will customers be able to keep them straight in each local market?  

  3. Will we see a day when high bays, downlights and other products in separate brands start to cross-brand products?

  4. Tell us about Current's latest new brand in the complex environment space.

  5. What external factors are causing Current the most challenges at the moment – and where is Current is navigating the waters better than the average lighting company?


MORE INFO: Current GLI  »


MORE INFO: Current HLI  »



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