May 18, 2022

5 Big Questions: GE Lighting, a Savant company

Topics we explore:

How would Kathy describe the North American lamp market today and what does it take to remain a market leader?
Channel: GE Lighting products are sold through major retailers like Lowes, Target, True Value, Best Buy and others – as well as online retailers including Amazon. What other major channels does GE Lighting utilize and where will most future growth to come from?
GE Lighting seems to be leading its brand messaging with the Smart Home lamps, but has also added other smart products including thermostats, cameras and plugs. How important is it for GE Lighting to cover most or all of the smart home ecosystem?
Marketing: How important is the celebrity, the influencer and product placement to GE Lighting's overall marketing strategy?
What are the biggest goals for GE Lighting in the next 3-5 years?

5 Big Questions and other Lighting Interviews

Anne Kustner and Rachel Fitzgerald explore challenges with short-lived LED fixtures and urge industry alignment on long-term performance

How the company's past, partnerships and focus on simplicity are shaping its rise in the lighting controls market

Insights on the company’s architectural control strategy, evolving lighting protocols and DMX in architecture

LEDVANCE CEO Jonathan Lubeck and COO Ming Li share insights on tariffs, markets and technology

Tim Wojs, Senior Research Analyst at Baird, shares insights into Acuity and broader building materials markets

The Co-Chairs of LEDucation, discuss the growth, changes and expectations for the 2025 event

The publisher of tED Magazine, shares insights into the electrical distribution channel, tariffs and market trends

COO Dana Mouritzen shares insights into market strategies, digital transformation and acquisitions

Al, Michael, and Greg visit the future of the lighting industry during a spirited discussion

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