May 18, 2022
5 Big Questions: GE Lighting, a Savant company
We catch up with Kathy Sterio, President of GE Lighting, a Savant company, to discuss the uber-competitive world of LED lamps and how GE Lighting continues to distinguish itself as a leading brand.
Topics we explore:
-
How would Kathy describe the North American lamp market today and what does it take to remain a market leader?
-
Channel: GE Lighting products are sold through major retailers like Lowes, Target, True Value, Best Buy and others – as well as online retailers including Amazon. What other major channels does GE Lighting utilize and where will most future growth to come from?
-
GE Lighting seems to be leading its brand messaging with the Smart Home lamps, but has also added other smart products including thermostats, cameras and plugs. How important is it for GE Lighting to cover most or all of the smart home ecosystem?
-
Marketing: How important is the celebrity, the influencer and product placement to GE Lighting's overall marketing strategy?
-
What are the biggest goals for GE Lighting in the next 3-5 years?
|
5 Big Questions and other Lighting Interviews |
5 Big Questions: IALD | Christopher Knowlton
We catch up with the CEO of the International Association of Lighting Designers (IALD) and discuss the lighting design profession, sustainability and LightFair
5 Big Questions: Trevor Palmer | Acuity Brands
We catch up with the President of Acuity Brands Lighting to explore how North America's largest lighting manufacturer is successfully navigating uncertain markets
5 Big Questions: LEDs, Patents & Lawsuits
We catch up with David Radulescu to explore LED lighting patents and how they are asserted and defended
5 Big Questions: Let's Talk About Daylight
We catch up with Jay Goodman to discuss a full spectrum of lighting-related considerations
5 Big Questions: Flipping the Switch
We catch up with the co-authors of 'Flipping the Switch' and learn how they founded, grew and sold Green Creative during the LED Revolution
5 Big Questions: The "Get a Grip" Guys
We catch up with Michael & Greg from the "Get a Grip on Lighting" podcast to discuss the intersection of lighting distribution and podcasting
5 Big Questions: 3D Printing for Lighting
We catch up with Dr. Narendran of the Lighting Research Center to explore how far 3D Printing for Lighting has come and where it is going
5 Big Questions: Spotlight on the I.E.S.
LightFair impressions, IES membership and the organization's current focus
Insights into LMPG's Acquisition Spree
The new Vode CEO, the M&A buying spree and other strategic pursuits
