May 18, 2022
5 Big Questions: GE Lighting, a Savant company
We catch up with Kathy Sterio, President of GE Lighting, a Savant company, to discuss the uber-competitive world of LED lamps and how GE Lighting continues to distinguish itself as a leading brand.
Topics we explore:
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How would Kathy describe the North American lamp market today and what does it take to remain a market leader?
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Channel: GE Lighting products are sold through major retailers like Lowes, Target, True Value, Best Buy and others – as well as online retailers including Amazon. What other major channels does GE Lighting utilize and where will most future growth to come from?
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GE Lighting seems to be leading its brand messaging with the Smart Home lamps, but has also added other smart products including thermostats, cameras and plugs. How important is it for GE Lighting to cover most or all of the smart home ecosystem?
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Marketing: How important is the celebrity, the influencer and product placement to GE Lighting's overall marketing strategy?
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What are the biggest goals for GE Lighting in the next 3-5 years?
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