May 18, 2022

5 Big Questions: GE Lighting, a Savant company

Topics we explore:

How would Kathy describe the North American lamp market today and what does it take to remain a market leader?
Channel: GE Lighting products are sold through major retailers like Lowes, Target, True Value, Best Buy and others – as well as online retailers including Amazon. What other major channels does GE Lighting utilize and where will most future growth to come from?
GE Lighting seems to be leading its brand messaging with the Smart Home lamps, but has also added other smart products including thermostats, cameras and plugs. How important is it for GE Lighting to cover most or all of the smart home ecosystem?
Marketing: How important is the celebrity, the influencer and product placement to GE Lighting's overall marketing strategy?
What are the biggest goals for GE Lighting in the next 3-5 years?

5 Big Questions and other Lighting Interviews

COO Dana Mouritzen shares insights into market strategies, digital transformation and acquisitions

Al, Michael, and Greg visit the future of the lighting industry during a spirited discussion

Jim Johnson, Billy Hodges, and Jeff Bristol discuss the formation of the NEMRA Lighting Division and its impact on the industry

F.X. Souvay provides insights into the company's strategy, LightFair decision and future industry direction

Cree LED's President provides insights into the LED chips and components sector

Eric Pollack provides insights into the impact of the FTC's non-compete ban on the lighting industry

Signify & Synergy stir NYC lighting market with key announcements, insights from execs

Crowd control, new features, the over/under and other valuable insights from the LEDucation 2024 Co-Chairs

We ask the Current™ CEO about market strategy, A.I. technology and his favorite company brand

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