September 8, 2021
5 Big Questions: Trusting the Warranty
We catch up with Randy Reid, Executive Director of the National Lighting Bureau (NLB), to discuss the organization's Trusted Warranty Program.
Topics we explore:
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What is the National Lighting Bureau and why is it important? (1:08)
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What is the basic elevator speech that would describe the NLB's Trusted Warranty Program? (1:55)
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How would a big company that already has a quality reputation benefit from investing in the Trusted Warranty Program? (3:24)
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What are toughest aspects of the Trusted Warranty Program, and what do the great manufacturers do to excel in those areas? (5:16)
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How widespread is the adoption among specifiers/distributors and how is NLB driving increased adoption? (7:21)
Trusted Warranty Evaluation Program »
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