September 8, 2021   

5 Big Questions:  Trusting the Warranty

We catch up with Randy Reid, Executive Director of the National Lighting Bureau (NLB), to discuss the organization's Trusted Warranty Program.

 

Topics we explore:

  1. What is the National Lighting Bureau and why is it important?  (1:08)

  2. What is the basic elevator speech that would describe the NLB's Trusted Warranty Program?  (1:55)

  3. How would a big company that already has a quality reputation benefit from investing in the Trusted Warranty Program?  (3:24)

  4. What are toughest aspects of the Trusted Warranty Program, and what do the great manufacturers do to excel in those areas?  (5:16)

  5. How widespread is the adoption among specifiers/distributors and how is NLB driving increased adoption?  (7:21)

 

Trusted Warranty Evaluation Program  »

 

 

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