July 13, 2022
Strand Lighting Issues Statement About its Future
The 100+ year brand is becoming part of sister company, Vari-Lite
As a follow-up to our latest article, Strand Lighting LLC Files for Bankruptcy, there is more news to report.
Strand has announced that the brands in Signify's entertainment group – Vari-Lite, Strand, and Zero 88 – will be combining under one name, Vari-Lite. The statement makes no reference to bankruptcy or litigation and instead explains that the changes are part of the company's "simplification journey." All new entertainment products will be branded as Vari-Lite and "to avoid customer confusion" existing legacy products will not be rebranded.
Below is Strand's announcement:
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