October 28, 2026
Gareth Bruce Named Cluster Leader for the Americas at Beghelli and Performance iN Lighting (Gewiss Group Companies)
The manager, who brings more than twenty years of international experience in the lighting industry, will lead the operations of BEGHELLI and PERFORMANCE iN LIGHTING across the Americas. This appointment is part of the growth and integration journey of GEWISS Group's lighting business, recently strengthened by the launch of GEWISS LightZone.
Conyers (Atlanta), GA — Beghelli and PERFORMANCE iN LIGHTING today announced the appointment of Gareth Bruce as Cluster Leader for the Americas, effective Oct. 26, 2026. In this role, Bruce will oversee BEGHELLI operations in the United States and Mexico, PERFORMANCE iN LIGHTING USA, and GEWISS Chile. He will report directly to Alfonso D'Andretta, Managing Director of the GEWISS Lighting Business Unit.
Bruce will lead the development and coordination of GEWISS LightZone activities in key markets across the Americas, drawing on the expertise and distinct strengths of the organization's brands. His priorities will include expanding the commercial presence, developing new business opportunities and cross-company synergies, and strengthening relationships with customers and partners. He will also support an integrated operating model focused on efficiency, profitability and sustainable long-term growth.
Gareth Bruce, newly named Cluster Leader for the Americas at BEGHELLI and PERFORMANCE iN LIGHTING.
Bruce brings more than 20 years of international lighting industry experience to the GEWISS LightZone ecosystem, with leadership roles spanning Europe and North America. He spent 23 years at Signify/Philips in a range of commercial positions, building deep expertise in international markets and distribution networks. Most recently, he served as President, U.S., and Executive Vice President at GVA Lighting, where he held full profit-and-loss responsibility and helped improve profitability through structured performance metrics while maintaining the company's focus on innovation and agility.
The appointment supports the continued international expansion of the GEWISS lighting business. In March 2026, the company reached a major strategic milestone with the launch of GEWISS LightZone, its new lighting hub, at Light + Building in Frankfurt.
"Gareth's appointment is an important step in strengthening our presence across the Americas," said Alfonso D'Andretta, Managing Director of the GEWISS Lighting Business Unit. "His international experience and deep understanding of the industry will help us unlock the full potential of our brands, create new synergies and drive sustainable growth in local markets while maintaining a strong focus on customers and service."
"I am excited to join the Group and lead the Americas cluster at such an important stage of growth and evolution," said Gareth Bruce. "The combination of BEGHELLI, PERFORMANCE iN LIGHTING and GEWISS brings together strong brands, outstanding expertise and a customer-centric approach that creates significant opportunities across the region. I look forward to working closely with our teams, partners and customers to accelerate sustainable growth, strengthen our market presence and build on the solid legacy that has made these companies trusted references in their respective markets."
GEWISS LightZone unites the expertise of BEGHELLI, PERFORMANCE iN LIGHTING and TVILIGHT in a single ecosystem. It preserves each brand's identity and specialization while offering an integrated portfolio of professional lighting, safety and intelligent lighting management solutions. The initiative builds on GEWISS' acquisition of PERFORMANCE iN LIGHTING in 2023, TVILIGHT in 2024 and BEGHELLI in 2025. Strengthening the leadership team in the Americas is the next step in the GEWISS LightZone strategy to leverage complementary brand capabilities, reinforce international market positioning and create new growth opportunities through an increasingly integrated and technologically advanced portfolio.
Following a transition period to ensure operational continuity and build on the results achieved so far, Gareth will succeed Dania Maccaferri, who is leaving the company for her well-deserved retirement.
About GEWISS: SOLUTIONS THAT CREATE VALUE
Founded in 1970 on the groundbreaking idea of applying technopolymers to electrical installations, and driven by the values of integrity, a culture of excellence, and sustainability, GEWISS is today the leading Italian-owned company in the electrotechnical sector.
Continuous investments in research and development, employee training, and the enhancement of manufacturing facilities have enabled GEWISS to establish itself as a trusted market partner in the development of solutions and services for home & building automation, energy protection and distribution, electric mobility, and smart lighting.
Following the acquisitions of Performance iN Lighting, a leading international lighting company; Pulsar Engineering, a pioneering business in building automation technologies; Tvilight, a renowned brand in the smart lighting sector; Elmet, a global Energy Service Company (ESCo); Verde21, a company specialized in photovoltaic design solutions; Beghelli, the historic Italian brand specializing in emergency lighting and safety solutions; VDA Group, an Italian multinational focused on Guest Room and Energy Management Systems (EMS) for the hospitality industry; and ReAir, a cleantech company specializing in eco-technologies for air purification and environmental quality improvement, the GEWISS Group today comprises more than 3,500 employees and 61 industrial, commercial, and service companies, together with manufacturing facilities that ensure its presence in over 100 countries worldwide.
About BEGHELLI
Founded in 1982, Beghelli is Italy's leading company in emergency lighting. The company also designs, manufactures, and distributes technical and professional lighting fixtures, smart lighting systems, photovoltaic systems, smart home devices, and solutions for personal and home safety. Beghelli currently has 932 employees and includes industrial operations active in research, manufacturing, services, and sales across Europe, the Far East, and North America, with a commercial presence in more than 140 countries worldwide. In 2025, Beghelli became part of the GEWISS Group, an international leader in solutions and services for home and building automation, power protection and distribution, electric mobility, and intelligent lighting. It thus joined a group with which it shares both an ongoing commitment to innovation and investment in cutting-edge solutions and the values of integrity, excellence, and sustainability, enhancing the expertise of both organizations.
About PERFORMANCE iN LIGHTING
For more than 40 years, PERFORMANCE iN LIGHTING has worked in professional lighting to create comfortable spaces and deliver solutions that integrate seamlessly into a wide range of environments. In 2023, PERFORMANCE iN LIGHTING became part of the GEWISS Group, an international leader in solutions and services for home and building automation, power protection and distribution, electric mobility, and intelligent lighting. This initiative further expanded the organizations' complementary expertise, continuing the growth path the company began in 2017 by bringing all PRISMA, SBP, and SPITTLER products under a single brand. This choice confirms the company's commitment to embracing new challenges and providing innovative, reliable, and technologically advanced solutions that address customer needs more comprehensively. PERFORMANCE iN LIGHTING products have always combined aesthetics and design with performance, helping shape the history of lighting.
About TVILIGHT
With solutions deployed in more than 1,000 cities across over 35 countries worldwide, TVILIGHT is a European market leader in intelligent street lighting solutions. Part of the GEWISS Group since 2024, the company is headquartered in the Netherlands, with offices in Groningen, Amsterdam, and Ahmedabad, India, and specializes in street lighting motion sensors, outdoor luminaire controllers, and centralized management system (CMS) software.
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