June 4, 2026
Visa Lighting Welcomes Ryan Farmer to the Regional Sales Team
Glendale, WI — Visa Lighting, a leader in architectural and performance-driven luminaires for over 60 years, is pleased to announce that Ryan Farmer has officially joined the company as our newest Regional Sales Manager.
Ryan Farmer
Ryan brings nearly 20 years of experience in the lighting industry, with a strong background in specification sales, regional sales management, business development, and customer relationship management across architectural, healthcare, commercial, higher education, and large-scale project markets.
In his new role, Ryan will be responsible for supporting and growing sales within the Central Region through strategic engagement with agents, specifiers, and key market partners. He will work closely with our sales representatives, customers, and internal teams to drive specification activity, strengthen relationships, and support continued growth across Healthcare, Behavioral Health, and Architectural Lighting markets.
Throughout his career, Ryan has successfully managed regional and national territories, developed strong relationships with architectural and engineering firms, led strategic growth initiatives, and supported numerous high-profile projects across the country.
"Ryan's extensive industry knowledge, relationship-driven approach, and passion for serving customers make him an outstanding addition to our team," said Tony Martell, Director of Sales at Visa Lighting. "We are excited to welcome Ryan to Visa Lighting and look forward to the leadership, energy, and expertise he will bring to our Central Region and to our continued growth across key markets."
About Visa Lighting:
Visa Lighting is a leading brand in performance lighting for commercial, educational, hospitality, healthcare, and behavioral health facilities. All of our innovative, high-quality products including luminaires, mirrors, and controls are designed, engineered, manufactured, and assembled at our headquarters in Milwaukee, WI. We provide tangible value in our products to the customer, support continual improvement opportunities for our workforce and demonstrate commitment to community measured by our stewardship of the environment and promotion of social responsibility. Our philosophy of employee empowerment enables us to be considered as a great place to work as defined by our employees.
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