June 16, 2026

IDEA Selects Former Agency Principal Jay Andrews to Drive Channel Adoption of ProjectNexus
Electrical Industry Veteran and Entrepreneur Brings Nearly Three Decades of Channel Experience to ProjectNexus, the Electrical Industry's Supply Chain Visibility Solution
IDEA, the industry-owned technology company and leading provider of electrical product data and EDI services, has named Jay Andrews as Platform Director for ProjectNexus, the industry's supply chain visibility solution developed in partnership with the National Association of Electrical Distributors (NAED) and Pull Logic.
Andrews brings nearly three decades of electrical industry experience spanning manufacturing, sales, and agency ownership. He co-founded Next Generation Lighting, an independent manufacturers' rep firm based in Alpharetta, Georgia, that grew to represent more than 90 lighting and controls manufacturers before its acquisition in early 2026. He also co-founded the American Association of Independent Lighting Agencies (AAILA), which was integrated into NEMRA's Lighting Division in 2024.
ProjectNexus gives distributors and reps visibility into order status across the supply chain, replacing the phone calls and manual follow-ups that salespeople and operations teams rely on today. The solution was designed with input from the industry and announced at the 2026 NAED National Meeting.
"Jay understands the supply chain and where the opportunity exists for distributors, manufacturers, and reps to improve visibility and tracking. That is a costly pain point for everyone and solving it opens up value for the entire channel," said Patrick Knight, CEO of IDEA.
In his new role, Andrews will work directly with distributors, manufacturers, and reps to onboard them onto ProjectNexus and drive adoption across the channel. His focus will be on getting the solution into the hands of the people and teams who need it most.
"When I was running an agency, a big part of every week was tracking down orders for customers. Where is it? When does it ship? That is time my team could have spent selling," said Andrews. "ProjectNexus was built to solve that problem, and I'm looking forward to helping the industry put it to work."
Prior to co-founding Next Generation Lighting, Andrews held national sales and account management roles at Lithonia Lighting, ConTech Lighting, and Cree Lighting. He is a graduate of the Georgia Tech Scheller College of Business.
For more information about ProjectNexus, to see a demo, and learn how you can get connected, reach out to Jay at [email protected].
About IDEA:
The Industry Data Exchange Association, Inc. (IDEA) was founded in 1998 by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) to serve as the electrical industry's technology solutions provider and eBusiness standards body. Through its flagship products IDEA Connector and IDEA Exchange, as well as a growing portfolio that includes Data Whispers and ProjectNexus, IDEA helps manufacturers and distributors syndicate product content, power digital transformation, and increase supply chain efficiency. Learn more at idea4industry.com.
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