January 10, 2026
H.E. Williams, Inc. Appoints C&O Sales as Representative in Key Midwest Markets
Carthage, MO — H.E. Williams, Inc., a leading U.S. lighting manufacturer, announced today that C&O Sales has been appointed as its sales representative for Nebraska and Iowa, effective January 6, and Kansas and Western Missouri, effective February 5.
“We see this next step as an investment in our customers and future opportunities,” said Jenny Brust, Senior Vice President of Sales and Marketing, H.E. Williams, Inc. “C&O aligns well with our long-term strategy, and we are confident their team will help us further strengthen customer awareness and market coverage across the territory.”
C&O brings extended regional coverage and trusted relationships with contractors, distributors, and specification professionals, along with the technical expertise to drive specification and adoption of Williams solutions across a broad range of applications.
“Williams is a highly respected brand known for its legacy of quality, performance, and innovation,” said Terry King, President, C&O Sales. “We look forward to working closely with the Williams team and collaborating with our contractor, distributor and specification partners on projects that drive long-term success.”
Together, Williams and C&O will continue delivering high-quality lighting solutions backed by friendly service.
About H.E. Williams, Inc.
Founded in 1921, H.E. Williams, Inc. is a third-generation, family-owned and -operated lighting manufacturer in Carthage, Missouri. With over a century in business, we design and build the most extensive line of American-made luminaires featuring advanced LED technologies and integrated lighting controls. Friendly customer service and exceptional quality make us the most trusted brand in lighting. Learn more at hew.com
About C&O Sales
Founded in 1965, C&O Sales is a trusted manufacturer’s representative specializing in electrical and lighting manufacturers. With years of experience and industry expertise, we connect businesses with top-quality products and solutions. Our dedicated team works closely with both manufacturers and customers to ensure exceptional service and satisfaction. From sourcing the latest innovations to providing technical assistance, C&O Sales is committed to delivering superior products and driving success for our valued customers in the electrical and lighting industries. Learn more at cosalesrep.com
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