December 8, 2025

Liyi Pan Brings Design Expertise to WE-EF Lighting as Northeast Regional Sales Manager

Warrendale, PA  – WE-EF Lighting, a global manufacturer of high-performance exterior luminaires renowned for outstanding engineering design and innovative optical systems, is pleased to announce the appointment of Liyi Pan as its new Northeast Regional Sales Manager.

Liyi Pan

Bringing nearly a decade of experience as a lighting designer, Liyi will oversee the Northeast sales territory composed of New York, New Jersey, Pennsylvania, Connecticut, Vermont, New Hampshire, Rhode Island, Massachusetts, and Maine. Having contributed to key WE-EF projects such as the Princeton University Art Museum in her role as a lighting designer, Liyi brings first-hand application experience and passion for the brand to the role.

“I’m thrilled to step into this role and look forward to collaborating with our partners to bridge design intent with high-performance lighting solutions,” says Liyi.

“It’s not often you get to welcome someone who already knows your business and believes in your product,” says Ben Kessing, Managing Director. “Liyi’s deep understanding of lighting design and the challenges our customers face will play a key role in supporting designers, specifiers, and partners throughout the Northeast.”