November 17, 2025
Ledra Brands names Jade Turney President, ushering in a new chapter of leadership
Our story began in 1993, when Alex Ladjevardi founded Ledra Brands (formerly Bruck Lighting) in the United States with a simple dream—to bring beautiful, innovative lighting to the U.S. market that connects people to their spaces.
Above: Jade Turney, Alex Ladjevardi
In 1998, Alex’s daughter, Jade Turney, joined the company after earning her degree in International Business. Her hands-on experience, hard work, and love for the company helped shape Ledra into what it is today.
Today, we’re honored to share a milestone: Alex will be stepping into the role of Chairman of the Board, and Jade will become the new President of Ledra Brands.
As we pass the torch from one generation to the next, our mission remains the same—to bring light, innovation, and integrity to everything we do. We’re excited for the future ahead and deeply thankful to everyone who has supported us along the way.
With Jade leading the way, we look forward to continuing the legacy Alex began more than 30 years ago—growing, innovating, and lighting the world together.
From our family to yours, thank you for being part of our story.
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