October 20, 2025

Havells Lighting Announces Strategic Partnership with Cahaba Sales Group in USA

Irondale, Alabama -  Havells Lighting, a global leader in Energy-Efficient Lighting Solutions, today announced a strategic partnership with the Cahaba Sales Group, a proficient lightning representative agency located in Irondale, Alabama. This collaboration is a crucial step in the ongoing U.S. expansion strategy for Havells Lighting, which enhances the presence in the Southeast region and improves its ability to serve distributors, contractors, and end-users with a comprehensive portfolio of lighting solutions.

The decision to collaborate with the Cahaba Sales Group emphasizes Havells Lightnings' commitment to the formation of strong regional lighting alliances that provide expertise and tailored support for distributors, contractors, and end users. By joining forces with Cahaba Sales Group, Havells not only has wider access but also ensures that customers benefit from localized service, deep market insights, and strong business associations/knowledge.

Havells Lighting’s product portfolio is designed to serve a wide spectrum of applications, from residential and commercial spaces to industrial facilities and outdoor environments. Its offerings include Indoor Lighting, Outdoor Lighting, commercial and industrial lighting, and Sign Lamps, making it a one-stop provider for high-performance, energy-efficient solutions. With sustainability and innovation at the core of its business model, Havells continues to develop products that help customers reduce energy consumption while maintaining superior lighting performance.

The new partnership was led by Brent M. Finley LC, President of Cahaba Sales Group, an experienced industry leader known for his strong track record of developing successful sales strategies and promoting long-term lighting partnerships in the lighting industry. A seasoned veteran, Brent has created a reputation for guiding teams that provide growth, strengthen the customer's conditions, and continuously cross the market's expectations. Together with his business partner, Mitch Griffin the Cahaba Sales Group will represent Havells lighting in Alabama, the Florida Panhandle, and Georgia. The three strategically important markets in the southeast where the demand for innovative, energy-based lighting solutions is increasing. With matching Cahaba's expertise, Havells is well-placed to strengthen the regional footprint, increase brand visibility, and provide maximum value for distributors, contractors, and end users throughout the region.

“Cahaba Sales Group combines deep market knowledge and strong customer relationships with professional excellence to help drive success in their territories. We’re excited to utilize this to help introduce Havells to the market,” said Ross Horton, Vice President of Havells Lighting.

“Cahaba Sales Group’s strong market presence and dedication to customer success align seamlessly with Havells’ vision for growth in the United States. We look forward to leveraging their expertise to deliver greater value across the Southeast region,” said Krish Shah, Associate Director of Havells Lighting.

Media Contact:
Havells Lighting LLC
Anderson, South Carolina
Email: [email protected]
Website: https://havellslighting.com