July 9, 2025
Hapco Pole Products Names Russell Lowe as VP, Sales & Marketing
Abingdon, VA – Hapco Pole Products, a trusted leader in the design, engineering, and manufacturing of pole solutions for the outdoor lighting industry, is pleased to announce that Russell Lowe will be joining the Hapco team as the new Vice President, Sales & Marketing, effective June 23, 2025.
Russell Lowe
Russell brings over 30 years of experience in the lighting industry, with a deep understanding of illumination products and a long history of success in managing and driving sales growth across the Commercial, Industrial, Municipal, Utility, and DOT markets. Over the course of his career, he has consistently developed and executed strategic initiatives that expanded market presence and delivered measurable business results.
Throughout his career, Russell has held senior leadership roles at one of the leading outdoor lighting groups. He has provided strategic sales leadership, directed cross-functional teams, managed agency partnerships, and successfully grew multimillion-dollar sales channels. He also brings with him a strategic mindset and extensive experience in Lean business practices and competitive market analysis. His emphasis on operational excellence and customer success aligns well with Hapco’s continued focus on performance, innovation, and market leadership.
Tom Hardy, President and CEO of Hapco, expressed his confidence in Lowe's appointment: “Few in the lighting industry can match Russell’s depth of knowledge and proven leadership. His long-standing relationships and market expertise will play a key role in shaping Hapco’s future growth, further strengthening our position as an industry-leading supplier of pole products. I look forward to working closely with Russell.”
Lowe added: “I’m honored to take on this leadership role at Hapco, a company with a long-standing reputation for excellence in the light pole industry. I look forward to collaborating with our talented and dedicated team as we drive continued growth and build on Hapco’s legacy of performance and innovation.”
Lowe’s appointment marks an exciting step forward as Hapco continues to strengthen its leadership team and position for long-term growth.
About Hapco
Hapco, a leading manufacturer of light and traffic poles for over 70 years, designs and produces precision-engineered light poles, pole arms, and pole accessories at its 325,000-square-foot, state-of-the-art manufacturing campus. Proudly “Made in Abingdon, VA, USA,” Hapco offers a diverse product portfolio, including aluminum flagpoles for sister company Concord American Flagpole, and aluminum and steel poles, decorative streetscape poles, and solar poles manufactured for the transportation, utility, commercial, industrial, and municipal markets nationwide.
About DKM
The Dyson Kissner Moran Corporation is a privately owned international holding company. Founded in 1954, DKM brings expertise in Capital Management, Manufacturing Efficiency and Logistics as it partners with local management to define and implement strategic goals for each of its companies. In addition to Hapco Pole Products, DKM owns a diverse range of business including leaders in the arts and crafts industry, aluminum extrusions, and components for the semi-conductor test industry.
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