April 3, 2025

GM Lighting Adopts AI Technology

For over 20 years, GM Lighting has built a reputation for legendary customer service and an extensive lineup of residential and landscape lighting solutions. But would you expect them to be pioneers in next-generation AI?  The promise of ground-breaking neural science wizardry, according to GM Lighting’s Director of Marketing, Joanna Dulian, “is actively benefitting all those who visit gmlighting.net.”

“GM Lighting is a forward-thinking company”, continued Joanna.  “We wanted to utilize AI in our marketing, and we came up with an AI ‘chatbot’ that knows virtually everything about our product line.  We are enhancing the user experience, making it easier than ever for our customers, reps, distributors…specifiers - anyone can find the information they need quickly and efficiently. This technology reflects our dedication to staying at the forefront of the lighting industry”

GM Lighting President Ashley Gloster was effusive with his praise.  “Being first to embrace technology is a familiar feeling for us.  Integrating AI into our website to enhance not only the user experience, but also the way that we retrieve information, instantly and without being on hold has been a great experience for our reps, customers…and us!”

To meet GM Lighting’s AI Chatbot – log onto gmlighting.net and go ahead, ask it anything about GM’s residential and commercial lighting products, or Irradiar, their newly launched landscape lighting line of fixtures and accessories.

For more information, please contact:

Joanna Dulian
Director of Marketing
e-mail: jdulian@gmlighting.net