September 25, 2024

WE-EF Lighting Announces Key Appointments: Director of National Accounts & Service Delivery and Pacific & Mountain Sales Manager

Warrendale, PA – WE-EF Lighting, a global manufacturer of high-performance exterior luminaires renowned for outstanding engineering design and innovative optical systems, is pleased to announce the appointment of two of its key team members to new strategic roles in the organization. These appointments reflect the company’s commitment to long-term growth in North America, excellence in customer service, and dedication to bringing creative lighting solutions to its core markets.

Larry Rosenwinkel Appointed Director of National Accounts & Service Delivery

In this new pivotal role, Larry Rosenwinkel will oversee WE-EF’s expansion in national accounts and lead efforts to enhance service delivery across North America. Previously the Pacific Sales Director for WE-EF, Larry brings a wealth of expertise in building strong client relationships, and in his new role, will drive strategy and execution of large precision projection (GOBO) projects, as well as provide close collaboration with National Accounts Distributors.

Larry Rosenwinkel

“With his extensive expertise in delivering highly complex lighting projects and developing collaborative relationships, Larry will be instrumental in building new opportunities to work with National Accounts Distributors and expand our ability to offer customized precision projection capabilities,“ said Ben Kessing, Managing Director of WE-EF North America.

“I’m thrilled to step into this role and am looking forward to strengthening our ability to provide innovative lighting solutions that lead the way in precision projection and smart lighting,” said Larry Rosenwinkel.

Coralis Melendez Appointed Pacific and Mountain Sales Manager

Coralis Melendez will assume the role of Pacific and Mountain Sales Manager, taking on the Pacific region from Larry Rosenwinkel as he shifts into his new role. Coralis, who brings deep industry knowledge and experience as a former lighting designer and previously led WE-EF’s sales strategy in the Northeast and the Pacific Northwest, will focus on expanding the company’s footprint in the Pacific and Mountain regions, further strengthening our market presence.

Coralis Melendez

“Coralis has an excellent track record of driving growth and collaboration with our key sales partners on two coasts, and I’m confident her leadership will continue to help us deliver successful lighting solutions in these critical regions,” said Ben Kessing.

“I’m excited to bring my passion for realizing innovative lighting solutions for our clients across the entire West Coast,” said Coralis Melendez. “I look forward to working with our sales representatives in the Pacific and Mountain regions on our shared commitment to provide exceptional lighting products and a high standard of excellence in the industry.“