April 15, 2024


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WCI Rolls Out Rebrand and Upgraded Automation for Improved Pricing Solutions


Newbury Park, CA – World Class Illumination Inc. (WCI), a leading provider of innovative LED module solutions, is excited to announce a comprehensive rebranding initiative alongside the implementation of advanced automation processes to enhance pricing flexibility and value for current and potential customers.

As part of its commitment to continuous improvement and customer-centric innovation, WCI has undergone a strategic rebranding effort to reflect its evolving vision, values, and dedication to excellence in LED module manufacturing. The refreshed brand identity embodies WCI’s core principles of knowledge, value, testing, and forward-thinking design. In conjunction with the rebranding, WCI is proud to announce the launch of its reimagined website, enhanced with user-centric design (UX) principles to provide an easy browsing experience (www.wcico.com).

Central to this rebranding initiative is the integration of state-of-the-art automation technologies within WCI’s manufacturing facility and production process. This includes a fully dedicated SMT line producing up to 5ft linear modules. By leveraging advanced automation processes, WCI has significantly enhanced production efficiency, enabling greater flexibility in competitive pricing solutions and faster turnaround times for orders within 24-48 hours with no expediting fees.


“Our rebrand marks an exciting new phase in WCI’s history, as we reaffirm our commitment to excellence to exceed our customer’s expectations, through efficient manufacturing and value-added services,” said Ali Omidfar, Founder & CEO of WCI and WCE. “As a small business we are dedicated to continuing to provide jobs to our community here for American-made modules and manufacturing, for continued success in our partnerships with lighting manufacturers.”

To better serve customers beyond LED module manufacturing, WCI has invested in several value-added services such as, dark room fixture testing, sphere testing, design prototyping, Gerber file generating, inventory planning, and white-glove hand delivery. This investment in additional services, especially efficiency and quality testing, underscores WCI’s dedication to lighting quality excellence, and responsiveness to customers ever-changing needs in a growing competitive lighting landscape.

In addition to the rebrand and automation enhancements, WCI remains focused on sustainability and environmental responsibility. As a US-based manufacturer, WCI is committed to reducing carbon footprint with implementation of 100% solar panel energy and supporting local communities through its manufacturing operations in Southern California.

For more information about World Class Illumination (WCI) and its comprehensive range of over 2,000 LED module designs, visit www.wcico.com


About World Class Illumination (WCI):

World Class Illumination Inc. (WCI), a subsidiary of World Class Electronics Inc. (WCE), is a leading provider of high-quality LED modules and lighting solutions based in Newbury Park, California, with the highest quality standards IPC-6012 / Class 3 – High Reliability Electronics. WCI specializes in LED modules designed to meet the unique needs of various industries and custom lighting fixtures, with a focus on innovation, 100% quality testing, and customer satisfaction, backed by three decades of manufacturing experience and a commitment to excellence.

World Class Illumination (WCI)
2530 Calcite Circle
Newbury Park, CA 91320


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