ELA + Synergy Expands Partnership with WE-EF Lighting

Effective July 1, 2024, ELA + Synergy is expanding its partnership with WE-EF Lighting to include representation in Northern New Jersey, Eastern Pennsylvania, Southern New Jersey, and Delaware.

ELA has represented WE-EF Lighting in the New York Metro area since March 2023. This expanded partnership follows the recent merger of ELA with Synergy Electrical Sales in March 2024, enhancing the newly forged agency's ability to offer comprehensive lighting and electrical supply solutions across all territories.

"In the short time we’ve been working with the ELA team in New York City, we’ve forged a strong alignment and cultural bond with their team, and we’re happy to have found the same fit with the extended ELA + Synergy team. With this partnership, we look forward to delivering exceptional service to the broader market," said Ben Kessing, Managing Director of WE-EF Lighting North America.

"Our expansion with WE-EF Lighting is a testament to our dedication to providing the best possible solutions for our customers," said Larry Rodger, President of ELA + Synergy. "WE-EF's sterling reputation and dedication to innovation aligns perfectly with our vision and values. As a growing agency, our approach is always grounded in integrity and driven by a genuine desire to meet our customers' needs."

About WE-EF Lighting WE-EF Lighting is a global leader in high-performance exterior lighting solutions. Committed to innovation, sustainability, and quality, WE-EF Lighting provides cutting-edge products designed to enhance urban spaces and architectural projects worldwide. To learn more, visit we-ef.com/us.

About ELA + Synergy ELA + Synergy is a leading provider of lighting and electrical solutions, dedicated to delivering exceptional service and high-quality products to its customers. With a strong focus on customer satisfaction and maintaining robust vendor relationships, ELA + Synergy continues to redefine the rep model in the lighting and electrical industries. To learn more, visit ela-synergy.com or follow us on LinkedIn.