March 13, 2024

AURA Introduces New Product & Marketing Director

Former Selux executive Lauri Blake joins the new architectural lighting brand

Wheeling, IL – AURA by Dernier & Hamlyn (AURA), an architectural lighting brand based out of Wheeling, IL, is pleased to announce the appointment of Lauri Blake, M.A., as their Product & Marketing Director. 

Lauri brings a wealth of experience and expertise, having successfully driven product and marketing strategies for lighting industry leaders Zumtobel and most recently Selux for over a decade.

Lauri Blake

“Lauri will be instrumental in shaping the direction of AURA, ensuring that our products not only meet the highest standards of innovation, design, and quality but also resonate with the unique needs of our valued customers and lighting partners,” said Nathan McLeod, Product & Marketing Vice President of AURA and ETi Solid State Lighting. “Her innovative approach, strategic mindset, and passion for design align seamlessly with the vision we have for AURA.”

AURA is a new architectural lighting brand with a focus on modular, high-quality luminaires that are simple to specify and easy to install. The company will make its official debut in the lighting industry at LEDucation 2024.

“I’m thrilled to join AURA and start the brand from the ground up. We are poised to bring innovation and impressive products to the architectural lighting market, and I am excited to contribute on such an impactful level,” said Ms. Blake. 

Connect with Lauri via l.blake@AURAbyDH.com and visit AURA at Booth 5010 in Americas Hall 2 at LEDucation 2024. 

For further information on AURA by Dernier & Hamlyn, please visit www.AURAbyDH.com

For brand or product inquiries, please contact hello@AURAbyDH.com

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About AURA by Dernier & Hamlyn

As a wholly owned subsidiary of NVC International, AURA by Dernier & Hamlyn is backed by the global presence of an international powerhouse in the lighting industry. With a robust product development organization featuring four Research & Development centers and over 90 mechanical and electrical engineers, NVCI has the experience to bring innovative and quality products into the market through AURA.

Lead by an experienced leadership team, AURA seeks to offer unique, value-driven products that help agents and specifiers easily fill out their projects.