August 23, 2023   

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Tom Howe Joins Nova Flex as Sales Manager, Western Region


St. Cloud, MN: Nova Flex is thrilled to introduce Tom Howe as the newly appointed Sales Manager for the Western Region. With a proven track record of success in the lighting industry, Tom arrives at Nova Flex with a wealth of insights and achievements. His diverse background and strategic mindset make him a valuable addition to our team.

Tom Howe Nova Flex Press Release.jpgTom's journey in the lighting industry has been marked by notable accomplishments. Most recently, he served as the Vice President of Worldwide Sales for Xicato, a role that allowed him to shape and execute global sales strategies. His previous leadership roles at Omnify Lighting and Elemental LED have provided him with a comprehensive understanding of our industry.

With a strong foundation of product knowledge in lighting solutions and emerging technologies, Tom's insights are well aligned to support the needs of our agent partners and their clientele.

As the Sales Manager for the Western Region, Tom's authority and responsibilities extend across all areas of sales, support, and service. From sales strategies that elevate our brand presence to support that ensures our sales representatives success, his focus on maximizing value for our agent partners is unconditional.

Beyond his professional pursuits, Tom finds joy in a competitive round of golf, exploring new horizons through travel, and creating cherished memories with his family. His experiences shape his perspective and enhance his ability to connect with colleagues and partners at every level.

Tom's impressive background and commitment to our industry make him an invaluable addition to the Nova Flex team. We're excited to have Tom be a part of the team and support his efforts to make Nova Flex a bigger part of yours.


About Nova Flex LED: About Nova Flex LED: Nova Flex is a service leader for customizable, flexible linear lighting, committed to delivering high-quality products and industry-leading customer satisfaction. Current product lines include low voltage LED tape, flexible LED neon, 120V LED tape and neon, channels, controls, and universal power supplies. Based in Minnesota, Nova Flex was established in 2009 and has more than 50 employees. For more information, visit or call 800-595-6302.  


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