May 16, 2022
Visual Comfort & Circa Lighting to Unify Under One Brand
Above: Modified stock photograph from Pixabay
Design lighting showroom retailer to phase out the “Circa Lighting” name
Brother and sister team Andy and Gale Singer will unify their brands under the Visual Comfort & Co. name. Over the coming months, Circa Lighting showrooms will transition to become Visual Comfort & Co. showrooms. By early 2023, the two brands will share one website, visualcomfort.com, which will service consumers, the trade and the wholesale channel with the same wide selection of brands and products.
Circa Lighting, the lighting showroom chain and eCommerce company has grown its brick-and-mortar retail footprint across 27 major U.S. markets – and one in London, England too. Circa Lighting’s website indicates that more showrooms are planned for eight more U.S. markets including Kansas City, Baltimore & Cincinnati.
Circa Lighting describes itself as "the premier reseller of Visual Comfort, Tech Lighting, Generation Lighting and Monte Carlo Fans." Generation Lighting, Tech Lighting and Monte Carlo are also brands that are owned by Visual Comfort & Co.
According to the company announcement, the first signs of the brand transition will become visible across co-branded showrooms and digital media over the coming months.
