5 Big Questions: Next Century Lighting
As H.E. Williams, Inc. turns the page on 100 years, we catch up with Senior VP of Sales & Marketing, Jenny Brust, to learn what the future holds for this important lighting brand.
Topics we explore:
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How does a company leverage its 100-year heritage into achieving success in 2021 & beyond? (0:45)
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Williams is often represented by lighting agents that also represent one of the large conglomerate lighting brands. So how does a brand best differentiate itself to capture the mindshare of the agents and specifiers? (2:29)
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Strategies that manufacturers can implement to adjust to current business challenges. (4:45)
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How manufacturers can adapt their outside sales strategy during and after pandemic times. (7:39)
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What advice Jenny would give to younger women in the lighting industry who may sometimes feel that it's challenging to advance to management roles. (9:20)
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