5 Big Questions: Horticultural Lighting
During the pandemic, many vertical markets are shrinking -- yet the horticultural lighting market continues its upward trajectory.
We catch up with David Cohen, CEO of Fluence by Osram, to discuss the market.
Topics we explore:
- Current, short-term and medium-term market opportunities.
- The pandemic's impact on the horticultural market and Fluence's strategic adjustments.
- In a sector filled with differing interpretations of science and research, how does a company provide solutions that work for a wide variety of customer recipes?
- What competitive advantages has Fluence gained from the 2018 acquisition by Osram?
- How does one plan a business strategy when uncontrollable factors like legislation and geopolitical conflict have a significant impact on horticultural lighting?
More information about Fluence by Osram: www.fluence.science
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