5 Big Questions: Horticultural Lighting

 

During the pandemic, many vertical markets are shrinking -- yet the horticultural lighting market continues its upward trajectory.   

We catch up with David Cohen, CEO of Fluence by Osram, to discuss the market.

 

Topics we explore:

1. Current, short-term and medium-term market opportunities.
2. The pandemic's impact on the horticultural market and Fluence's strategic adjustments.
3. In a sector filled with differing interpretations of science and research, how does a company provide solutions that work for a wide variety of customer recipes?
4. What competitive advantages has Fluence gained from the 2018 acquisition by Osram?
5. How does one plan a business strategy when uncontrollable factors like legislation and geopolitical conflict have a significant impact on horticultural lighting?

 

More information about Fluence by Osram:  www.fluence.science

 

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September 23, 2020

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