Connecting with Customers Amidst COVID-19
We caught up with Rob Empfield of Prudential Lighting to learn how his brand is adjusting its marketing approach during these pandemic times.
Topics we explore:
- How Marketing priorities have shifted in recent months
- Webinars: Approach and effectiveness
- "Excellent marketing" vs. "pretty good marketing"
- Best practices of specification lighting agents
- Enabling increased self-sufficiency for specifers and agents
WATCH THE VIDEO BELOW:
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