In its First Year, inside.lighting Has Become a Leading Lighting Industry Resource
An open letter to our readers...
Dear Lighting Person:
Thank you, inside.lighting reader. Thank you so very much! You inspired us to create this corner of the world wide web, and we truly appreciate your amazing support during our first 4.5 months.
On December 19, 2016, inside.lighting was launched….perfect timing for a business website…just before the holidays!
December 19:
- We averaged 0 daily site visitors.
- Google had 0 search results for our website.
- No one in lighting, design or electrical distribution knew who we were.
We had ambitious, yet, realistic goals. We benchmarked traffic of other popular websites like the IES and EdisonReport. With our unique database features we aren’t a 100% news site like EdisonReport (which we like very much, btw,) but we looked at their 9,586 unique visitors per month – and set out to attract 8,000 unique visitors by our 12th full month. Gulp. We hoped it was achievable. Those other lighting websites had a 15+ year head start on us.
Our website caught on. Fast. You sent thank you notes for the local market info. VPs of Sales from lighting companies told us hunting for new agents was so much easier thanks to us. Specifers visited for up-to-date 100% LED product info. You let us know when our jokes were not funny.
Today:
- We have over 300 web pages
- Google is sending us a bunch of visitors
- People are landing jobs that were once advertised on our website
- We have over 8000+ unique monthly visitors…gaining significant ground on EdisonReport and IES in just 4+ months of existence.
The uniqueness of our site has resonated with you:
Local Agent Database:
The #1 section of inside.lighting is Local Markets where the major lighting companies and their agents are listed for 100 North American Markets. It's the only comprehendive database of its kind.
Addressing the Tipping Point:
September 2016 was the last month when global internet traffic on desktop computers exceeded mobile traffic. We are aware of your addition to your mobile phone, so we built our site to be mobile responsive.
When you visit on a mobile device, you can easily read our content.
When you advertise on inside.lighting, ALL visitors can easily consume your message.
LED Lighting Directory
You visit our LED Lighting Directory and like the fact that the 80+ categories are well organized and relevant. You can find your fixture and move on with your day.
Weekly Email Blast:
We send you updated news, industry reports and local market to you each week. Much of the information is exclusive to subscribers only and cannot be found on inside.lighting. Thanks for opening, reading and clicking.
Fun:
We are quite certain that you don’t appreciate all instances our subtle sarcasm and occasional snarkiness, but we do appreciate the many positive comments from readers who like the way we weave levity into our beloved work. We hope that our light comments inspire a smile or an eye-roll from time to time.
This journey is just beginning and we’re glad that you’ve joined us, inside.lighting reader. Please keep in touch by using our Contact Us page, and let us know if we can ever help you now or in the future.
Thanks a mil and have an amazing day!