Valuable Publicity for LFI 2017 Exhibitors

As a service to the lighting industry, inside.lighting will be providing a concise guide that helps LFI attendees understand where your booth is and some basic details about one of your favorite new products on display.
We know you'll be displaying dozens of products at LIGHTFAIR. We realize that specifiers and distributors often value different product attributes and features. Still, if you could tell the world about just one new product, which one would it be?
Please submit your product info by using the form below. We will include your submission in our LIGHTFAIR preview communication to the masses.
Manufacturers: Share this page with your Marketing team. click here...
Agents: Share this page with your favorite manufacturers. click here...
Submission deadline: May 5, 2017
If your booth is over 1000 sqft and your company markets multiple brands (i.e. Philips, Lightolier, Color Kinetics) then you are permitted to enter a maximum of three submissions. Each submission must cite a unique brand.
If a trade show attendee had time to learn about just one product in your booth, which one should it be?