Brand Profile: Cree



Cree's leadership begins with innovative materials, primarily silicon carbide (SiC), that provide high-efficiency performance for numerous semiconductor applications. Using SiC as a platform material, Cree has spent over 20 years developing an array of new technologies that far surpass traditional ones.

LED Lighting

Cree leads the LED lighting revolution and is making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, environmentally friendly LED lighting.

Cree first brought the blue LED to market in 1989, and today Cree's XLamp® LEDs have continually exceeded industry standards for brightness and efficiency. Indeed, XLamp LEDs were the first "lighting-class" LEDs – LEDS bright enough to be used in general-illumination applications, such as desk lamps, ceiling fixtures and street lights. In addition, Cree's extensive line of high-brightness LEDs are also introducing new performance levels to outdoor video displays and decorative lighting.

Recognizing the revolutionary potential of LED lighting, in 2008 Cree expanded its product lines into LED-lighting applications, such as ceiling fixtures. Today, products from Cree's Lighting group are available to builders and homeowners through The Home Depot and other retailers around the world. Cree's direct customers include national restaurant chains and government agencies.

After pioneering developments in the LED indoor-lighting market, Cree expanded into outdoor lighting, in 2011, with the acquisition of Ruud Lighting, Inc., a leader in outdoor LED lighting. Ruud added an extensive LED-lighting product line to Cree's portfolio, including the BetaLED and LEDway brands.

As part of this acquisition, Cree gained additional lighting brands, including Ruud Direct, E-conolight, Kramer Lighting, Beta-Kramer and Beta Lighting.

In March 2013, Cree began offering LED light bulbs (40-W and 60-W equivalent) for the consumer market. Since that initial release, Cree has continued to drive the adoption of LED lighting by expanding its product line of LED light bulbs.

Power and Wireless Devices

Leveraging the energy efficiency of its materials technology, Cree is also a major manufacturer of semiconductors used in power conversion and wireless communications. Cree's Z-Rec® line of power-switching diodes offers increased efficiency and reduced size in numerous applications, such as network-server power supplies, solar inverters and industrial motor drives.

In 2011, Cree launched its Z-FET® line of silicon-carbide MOSFETs, which can provide record efficiencies while improving reliability in power-switching applications.

Likewise, high-performance devices developed by Cree's Wireless group both boost the power and offer new levels of efficiency for applications such as cellular and radar signals.

In all of its markets, Cree continues to innovate relentlessly. In the fixtures that light our homes and streets, solar panels that generate electricity or the cell towers that link us all, Cree produces high-performance, high-efficiency solutions that empower our lives.

NORTHEAST U.S.

CT

The Langlais Group

DC

Ambiance Lighting

DE

Synergy Electrical Sales

MA - Boston

Omnilite

MA - Springfield

The Langlais Group

MD - Baltimore

Ambiance Lighting

ME

The Langlais Group

NH

The Langlais Group

NJ - Northern

ILA Lighting

NJ - Southern

Synergy Electrical Sales

NY - NY City / L.I.

Stan Deutsch Associates

NY - Upstate

Ferrini-Konarski Assoc.

OH - Cincinnati

Red Leonard Assoc.

OH - Cleveland

Great Lakes Light Works

OH - Columbus

Red Leonard Assoc.

OH - Toledo

Ohio Lighting Systems

PA - Philadelphia

Synergy Electrical Sales

PA - Pittsburgh

Gormley-Farrington

RI

Omnilite

VT

The Langlais Group

WV

Gormley-Farrington

SOUTHEAST U.S.

AL - Birmingham

Alabama Lighting Associates

AL - Mobile

H&H Prescott

FL - Ft. Myers

Ripple Associates

FL - Jacksonville

Ripple Associates

FL - Miami

Genesis Lighting

FL - Orlando

Ripple Associates

FL - Panhandle

Contact Factory: Cree

FL - Tampa

Ripple Associates

GA - Atlanta

Next Generation Lighting

GA - Savannah

Next Generation Lighting

KY - Louisville

Engineered Lighting Sales

LA - Baton Rouge

Curtis Stout, Inc.

LA - New Orleans

Curtis Stout, Inc.

LA - Shreveport

Curtis Stout, Inc.

MS - Jackson

Curtis Stout, Inc.

NC - Charlotte

LiteSource

NC - Greensboro

LiteSource

NC - Raleigh

LiteSource

SC

The Schneider Company

TN - Chattanooga

Contact Factory: Cree

TN - Knoxville

Lumen Control

TN - Memphis

Curtis Stout, Inc.

TN - Nashville

G L Lighting

VA - Norfolk

S & S Sales

VA - Richmond

S & S Sales

VA - Roanoke

S & S Sales

CENTRAL U.S.

AR

Curtis Stout, Inc.

IA - Des Moines

JTH Lighting Alliance

IL - Central

R&D Lighting and Controls

IL - Chicago

R&D Lighting and Controls

IN - Indianapolis

C M Buck & Associates

KS

Premier Lighting & Controls

MI - Detroit

Michigan Lighting Systems

MI - Grand Rapids

Michigan Lighting Systems

MN

JTH Lighting Alliance

MO - Kansas City

Premier Lighting & Controls

MO - St. Louis

Schaeffer Marketing Group

ND

JTH Lighting Alliance

NE - Eastern

Lighting Specialists

OK - Oklahoma City

Triple C Lighting & Controls

OK - Tulsa

Triple C Lighting & Controls

SD

JTH Lighting Alliance

TX - Austin

Smart Light and Controls

TX - Dallas

Curtis Stout, Inc.

TX - El Paso

Resource Lighting

TX - Houston

Sustainable Lighting & Controls

TX - San Antonio

Curtis Stout, Inc.

WI

Enterprise Lighting & Control

WESTERN U.S.

AK

Arctic Sales Agency

AZ

Wild West Lighting

CA - Bay Area

Lighting Systems

CA - Fresno

Neel Lighting & Controls

CA - Los Angeles

Western Lighting & Energy Controls

CA - Sacramento

Lighting Systems

CA - San Diego

Western Lighting & Energy Controls

CA - Ventura

Neel Lighting & Controls

CO

CT Lighting Sales

HI

Illuminetix

ID - Boise

Contact Factory: Cree

MT

Contact Factory: Cree

NM

Resource Lighting

NV - Las Vegas

DECOLights

NV - Reno

Lighting Systems

OR

The Lighting Project

UT

DMA Total Lighting Concepts

WA - Seattle

CLR Lighting

WA - Spokane

CLR Lighting

WY

CT Lighting Sales

CANADA

AB - Calgary

A.M. Agencies

AB - Edmonton

A.M. Agencies

BC - Vancouver

CD/M2 Lightworks

MB - Winnipeg

Douglas A. Ligertwood Ltd.

NL - St. John's

B. Davis Agencies

NS - Halifax

Axis Sales & Marketing

ON - Ottawa

Flux Lighting

ON - Toronto

Rutenberg Sales

QC - Montreal

Eclairage Hi-Tech

QC - Quebec City

Eclairage Hi-Tech

SK - Saskatoon

Synergy Sales

Cree, Inc.

4600 Silicon Drive
Durham, NC 27703

919-407-5300

Official Website



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NOTES:

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This marketplace information refers to Cree agents in the US and Canada markets only. Variances in Manufacturer/Agent agreements cause some exceptions relating to territory, product lines, channels, etc. The agent listed is typically the one that represents the factory's highest volume products by providing local support to electrical distributors and traditional lighting specifiers. At inside.lighting, we strive to provide the basic info that is applicable to the general market without getting into caveats and nuances. If you see something that needs updating or correcting, please let us know by completing contact form and we will review, verify and update it. Thanks!