ALW
Marketing Lead
Oakland, California
Hours: Full-Time, M-F – Hybrid with 2 days per week in the office (may be more for special events)
Benefits: Group health plan (including dental & vision), 401(k), and paid vacation & sick time.
Website: https://alw-inc.com
ALW's mission is to Illuminate the Soul with a broad range of linear and decorative luminaires, tailored to virtually any space. We take pride in our products, and we value creativity and innovation in all aspects of our organization. We are looking for someone who wants to join a team that's hungry for innovation, never settling for the status quo. This is a position with the amazing potential to grow within the organization, and gain skills and experience in a company unlike any other.
Our Four Core Values are shared across the entire company, collectively driving the way Team ALW approaches each day, regardless of role or department. WE are passionate about:
- Customer Commitment: Being as easy to do business with, as agent-friendly, and as highly responsive to our external and internal customers as we can be;
- Innovative Spirit: Creating exciting new products, offering custom solutions, continuously improving our processes, and always being flexible and solutions-driven;
- Teamwork: Our dedication to our teammates, both internal and external, being respectful, helpful, and flexible, while never forgetting to have fun and celebrate;
- Ownership: Our individual and collective accountability, basing our actions on integrity, trust and expertise to follow through on all commitments.
ALW is seeking a creative and highly motivated Marketing Lead to join our marketing team. This remote role will support ALW’s marketing initiatives, managing product assets and creating sales-enablement collateral that speak directly to architects, lighting designers, and other key influencers in the architectural lighting industry.
You Responsibilities Will Include…
- Collaborate with sales & product development teams to create and update sales-enablement assets (e.g., brochures, web pages, presentations)
- Maintain editorial calendar – detailing events, campaigns, and other supporting activities – in coordination with sales & new product launches
- Develop, copywrite, and execute outbound marketing communications - such as email blasts, social media posts, and event invitations/outreach/follow-ups
- Coordinate with sales to plan and execute customer experiences (in-office, factory, and other outside events)
- Coordinate with the sales team to determine marketing needs for upcoming events/trade shows (e.g., collateral, swag, samples)
- Coordinate shipment of marketing materials & product samples as requested
- Accurately enter/update contact information and other key data from sales team into marketing systems
- Maintain accurate inventory of marketing materials and product samples (sample library), and advise when re-orders are necessary
- Research industry trends, and identify trending topics to develop thought leadership opportunities and presentations (e.g., AIA-accredited presentations)
- Support the development of email campaigns, blog posts, white papers, case studies, and other content
- Develop detailed concepts for customer-facing videos (such as product features, installation, and case study)
- Prioritize multiple projects and deliver highly effective and creative work
Your Experience & Qualifications Include…
- Bachelor’s degree in marketing, communications, engineering, architecture/lighting design, or a similar field
- 3+ years of marketing experience with prior knowledge of the lighting or AEC (architecture, engineering, construction) industry and a deep understanding of customer needs
- Prior experience/knowledge of the lighting/construction industry and key customer personas (e.g., architect, interior designer, engineer)
- Understanding of the marketing funnel, and ideating content to target prospects at each stage
- A natural curiosity to measure, test, learn, and iterate to get the best results possible
- Proficiency with HubSpot Marketing Hub (or equivalent email marketing tools)
- Proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop) and Canva
- Proficiency with Microsoft Office Suite (Excel/Word/PowerPoint/OneDrive)
- Critical problem-solving skills with a high attention to detail. Strong communication skills, verbal and written
- Strong interpersonal skills, with ability to interact effectively with both internal and external customers at all levels
- Ability to multitask, prioritize, and be flexible with changing business needs in a team environment
- Valid Passport with ability to travel domestically and internationally (Mexico/Canada) approximately 10% of the time
What we can offer you…
ALW is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks include:
- Excellent medical, vision and dental coverage options
- 401(k) with company match to help save for your future
- Eligibility for a competitive year-end performance bonus (based on individual merit & company performance)
- Flexible Spending Account (FSA) with tax-saving options
- Excellent Work/Life Balance – Paid Time Off, Sick Days, Volunteer Days, Company Holidays, and Floating Holidays
- Happy Hours & Team-Building Events
- Commuter benefits & cell phone/home internet stipend
- Fully stocked kitchen with a variety of snack, food, and drink options
- Company swag!
- A great company culture with a strong emphasis on diversity, equity, and inclusion
Compensation
Varies based on factors including skill level, proficiencies, transferable knowledge, and experience. Year-end bonus potential based on individual merit and company performance.
Physical Demands
Must possess mobility to work in a standard office setting and use standard office equipment, including a computer, vision to inspect finished goods, read printed materials and a computer screen; strength to lift and carry materials weighing up to 25 pounds; and hearing and speech to communicate in person and over the telephone.
For more information about ALW, please visit our website at www.alw-inc.com
ALW is an equal opportunity employer. We’re committed to creating an inclusive culture, and we celebrate diversity of all kinds.
Apply today by sending your resume to marketingcareers@alw-inc.com