Beta-Calco
Regional Sales Manager
Location Flexible
COMPANY OVERVIEW
Beta-Calco is an exciting, fast-growing manufacturer of high-quality, performance-driven, architectural/commercial lighting products. With customer-focused technology, exceptional after-sales service, a long track record of constant product innovation, and vertically integrated manufacturing in Toronto, we continue to execute our growth strategy. We are a third-generation family-owned business with a proud record of employee retention.
JOB SUMMARY
We’re seeking an entrepreneurial individual with experience in commercial architectural lighting and its sales channels. You are comfortable with frequent travel, delivering compelling presentations, participating in trade events, and making joint sales calls - both independently and in collaboration with our agency partners - throughout your assigned U.S. territory.
You are currently working at a lighting agency or with a comparable manufacturer and are looking for a more dynamic role that offers challenge and growth.
Reporting to the Director of Sales, the Regional Sales Manager will oversee sales within a defined U.S. region. Your primary focus will be driving demand through specification of Beta Calco’s products, achieving sales targets by building a strategic commercial channel, and strengthening relationships with architects, engineers, lighting designers, agents, distributors, and contractors.
You will be expected to align your efforts with Beta Calco’s business objectives, proactively assess market trends, shape region-specific strategies, and provide actionable market insights—establishing yourself as a trusted partner in the territory.
KEY RESPONSIBILITIES
- Proactively cultivating the existing agent network and specifier base within your region while continually monitoring agency performance.
- Collaborate with senior management to establish and execute multi-year sales goals for the region.
- Prepare sales action plans to manage agent, customer and growth opportunities.
- Monitor, track, and enforce company policies and strategies.
- Continually follow up on project quotes and track projects closely until closed.
- Maintain and update project information in the company’s CRM system.
- Professionally service our specifiers and agents as required in the architectural lighting design industry.
- Direct and assist with the coordination of company sales functions.
- Represent the company at various sales events, training sessions, or events to promote the company, as required.
- Promote positive relations with Beta-Calco employees, agents, specifiers, vendors, and distributors. Build and maintain positive client and customer relationships.
- Communicate and work in partnership with other departments and senior management at Beta Calco to solve problems, develop and maintain objectives, and to ensure company-wide consistency.
- Present to and educate new and existing sales agents on any new or upcoming products and/or new company policies.
- Ensure customer issues are attended to appropriately and efficiently.
- Ensure a solid understanding of the specification lighting industry in general and a detailed knowledge of Beta-Calco’s various product lines and services.
- Interact directly with specifiers to educate them on our products and answer questions.
- Be a fitting representative and promoter of our brand and the products we deliver.
- All other duties that may be assigned.
REQUIREMENTS
- Bachelor’s degree in business, marketing, engineering or a related field preferred.
- Minimum of 4 years’ sales experience within the lighting industry - with an emphasis on specification lighting sales.
- Good working knowledge of lighting controls and the latest developments in LED lighting.
- Computer proficiency and strong practical knowledge of Google Suite.
- Ability to measure and analyze key performance indicators.
- Excellent English: verbal and written communication skills with the ability to effectively communicate and make presentations to a multitude of audience types, including Architects, Engineers, Lighting Designers, Agents, and Distributors.
- Ability to maintain confidentiality of proprietary and sensitive business information.
- Experience in forecasting sales and building a customer base.
- The ability to travel 60-70% of the time (or as required).
- Valid driver’s license and passport.
- Ability to carry 30 lbs and set up a tabletop booth at tradeshows.
Skills
- Ability to handle difficult situations with diplomacy, respect, and resilience
- Ability to be strategic and organized in achieving goals and targets.
- Detail-oriented with strong organizational skills and the ability to prioritize multiple tasks.
- Excellent motivational skills with the ability to work with little or no supervision.
- Ability to manage multiple accounts effectively with excellent networking capabilities
- Persistent, unyielding, and results-driven.
Apply today by sending your resume to maechi@betacalco.com