Regional Sales Manager - Commercial - Midwest


Regional Sales Manager - Commercial - Midwest
Middleton, Wisconsin

ETC is pleased to announce an opportunity to join our Midwest sales team as a Regional Sales Manager for our Commercial Controls product lines. This position is responsible for generating sales opportunities, working with our internal sales team, ETC dealers, electrical distributors, specifiers, contractors, and end-users. This position requires 4+ years of related experience or excessive sales knowledge, and experience with commercial lighting control system design.

Ideally this position would be based from our company headquarters in Middleton, WI, with anticipated travel of 50% within the territory. ETC offers excellent healthcare benefits on day one, 4+ weeks of time off in your first year, and retirement benefits to include pre and post-tax 401k and we’re proudly 100% employee owned via an ESOP.


Representative Responsibilities:
  • Grow the revenue and bookings of the commercial lighting markets in an assigned territory.

  • Coordinates all commercial lighting sales activity in assigned verticals within territory.

  • Implements pricing policy to maximize volume and profitability

  • Facilitates sales and develops new business, manage relationships with manufacturer representatives, resellers, specifiers, and key accounts in assigned territory.

  • Supports regional factory representatives

  • Monitors and makes recommendations to Territory Sales Manager on rep territory coverage

  • Makes recommendations to Territory Sales Manager on hiring and firing reps

  • Supports reseller activity

  • Monitors vertical sales activity of all resellers in the region

  • Makes recommendations to Territory Sales Manager about acquisition of new resellers and termination of existing resellers. Reports problems between Resellers to Territory Sales Manager; helps to resolve those problems

  • Helps demonstrate product and supplier information

  • Coordinates directly with Key accounts, specifiers and electrical contractors

  • Looks for new business opportunities

  • Works with reps to call on end users and specifiers (consultants, engineers, and architects) to get ETC specified on new projects

  • Coordinates Marketing within region

  • Attends regional trade shows and conducts product demonstrations

  • Follows up on leads from national trade shows

  • Introduces new products within vertical to the reps, resellers, and specifiers

  • Ensures reps are comfortable with new products and actively promoting them

  • Coordinate and collaborate with other vertical RSMs to maximize business within the territory

  • Helps organize and curate sales activity data in CRM system

  • Works with Territory Sales Manager and other Vertical RSMs to create forecasts and develop plans to the meet company’s annual budget goals and progress corporate objectives

  • Acts as a conduit of customer feedback to marketing and professional service teams

  • Other duties as assigned.

  • Special projects and requests are completed in a timely and positive fashion.


Minimum Qualifications:
  • Bachelor’s Degree or 8 years of comparable business experience in increasingly responsible positions in the related discipline

  • 4 + years of job-related experience or extensive sales knowledge

  • Commercial lighting control system design experience preferred

  • Knowledge of company policies

  • Motivation and diplomatic skills

  • Comfortable presenting to large groups

  • Excellent communications, organizational, and interpersonal skills

  • Excellent problem-solving skills

  • Excellent customer service skills

  • Computer skills

  • Knowledge of shipping methods

  • Knowledge of ETC architectural and commercial products

  • Familiarity with competitors’ products

  • Knowledge of Microsoft Office, AutoCAD, and database management applications

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