Director Inside Sales

Acuity Brands
Director Inside Sales: Remote

As the Director of the Inside Sales team for the Direct Sales Channel, your primary responsibility is to drive growth and success by executing effective strategies and initiatives. Below is a list of roles and responsibilities necessary for this role:


Roles & Responsibilities

  1. Understand the Current Landscape: Start by thoroughly understanding the current state of the Direct Sales Channel. Analyze past performance, sales data, and customer feedback to identify strengths, weaknesses, opportunities, and threats.

  2. Set Clear Goals: Establish specific and measurable goals for the Inside Sales team that align with the overall objectives of the Direct Sales Channel. These goals should be ambitious yet realistic, encouraging your team to strive for excellence.

  3. Collaborate with Sales Leaders: Regularly meet with other sales leaders within the Direct Sales Channel to foster collaboration and create a cohesive strategy. Share insights, exchange best practices, and work together to identify areas where alignment is essential.

  4. Develop Tailored Strategies: Based on your analysis and collaboration, create tailored strategies and initiatives that address the unique needs of the Inside Sales team. Consider factors such as target customer segments, market trends, and competitive positioning.

  5. Empower Your Team: Provide your Inside Sales team with the necessary resources, tools, and training to excel in their roles. Equip them with product knowledge, sales training, and effective communication skills to build strong customer relationships.

  6. Implement Sales Processes: Establish clear sales processes and structure to streamline the sales efforts. This includes defining lead qualification criteria, sales stages, and key performance indicators (KPIs) to measure success.

  7. Monitor and Analyze Performance: Regularly monitor the performance of the Inside Sales team against the set goals and KPIs. Use data-driven insights to identify areas of improvement and optimize the sales process continuously.

  8. Encourage Collaboration: Foster a culture of collaboration and teamwork within the Inside Sales team and across other departments. Encourage knowledge sharing, cross-training, and joint efforts to maximize overall sales performance.

  9. Recognize and Reward: Acknowledge the hard work and achievements of your team members regularly. Recognize outstanding performance and provide meaningful rewards and incentives to motivate the team.

  10. Promote Professional Development: Encourage professional development within your team by offering opportunities for skill-building, attending industry events, and providing mentorship.

  11. Maintain Communication: Keep an open line of communication with your team and other sales leaders. Regularly update them on progress, changes in strategy, and other important developments.


By executing these strategies and collaborating effectively with other sales leaders, you can enhance the performance of the Inside Sales team and contribute to the overall growth of the Direct Sales Channel. Remember that success will come from a combination of strategic planning, effective execution, and fostering a positive and empowered team culture.


Desired Qualifications:

  1. Proven track record of success leading cross-functional teams driving desired business outcomes.

  2. Experience building, scaling, and leading teams within a sales organization

  3. Experience with CRM tools such as SalesForce.com, Linkedin, Zoominfo and Dodge

  4. Use of sales reporting and forecasting resources

  5. Bachelor’s degree in business administration or related field preferred but equivalent experience considered.

  6. Experience working in direct and indirect sales models.

  7. Must have excellent organizational and time management skills.


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