ABB Emergency Lighting
National Sales Manager
U.S. | Remote
Posted 6 days ago
ABB Emergency Lighting is hiring a US National Sales Manager to lead and accelerate sales growth for its business across the United States. This role is responsible for driving revenue growth, expanding market share, and strengthening customer relationships. The successful candidate will lead a team of four Regional Sales Managers and oversee a nationwide network of independent sales agencies representing multiple lighting manufacturers.
The US National Sales Manager will work closely with Marketing and Product Management to execute strategic business initiatives, support new product launches, implement pricing strategies, and drive market development activities. The role requires strong leadership, commercial acumen, and the ability to align sales execution with broader business objectives while fostering long-term customer and channel partner relationships.
KEY RESPONSIBILITIES
Sales Leadership & Team Management
- Lead, coach, and manage four US Regional Sales Managers to achieve sales and profitability targets.
- Establish sales objectives, performance metrics, and accountability measures for regional teams.
- Foster a high-performance sales culture focused on customer satisfaction, growth, and operational excellence.
- Conduct regular business reviews and provide ongoing support and development to regional sales leaders.
Independent Sales Representative Network Management (Agents)
- Oversee and manage independent sales representative agencies throughout the United States.
- Develop strong relationships with agency principals and sales teams to maximize market coverage and sales effectiveness.
- Participate in the selection, evaluation, onboarding, and termination of Agents as required.
- Ensure Agents are properly trained and aligned with company objectives, product offerings, and sales strategies.
Strategic Sales Planning
- Develop and execute the overall US sales strategy in alignment with corporate goals and growth objectives.
- Identify market trends, competitive dynamics, and new business opportunities.
- Drive sales growth through strategic account development, market expansion, and channel optimization.
- Monitor sales performance and implement corrective actions as needed.
Budget & Business Management
- Develop and manage the annual US sales budget.
- Forecast sales performance and monitor key business metrics.
- Ensure effective allocation of resources to maximize return on investment and support growth initiatives.
- Provide regular reports and business updates to executive leadership.
Product Launch & Market Introduction
- Lead the successful deployment of new product launches across the US market.
- Coordinate with Regional Sales Managers and Agents to drive adoption and market penetration.
- Develop launch plans, communication strategies, and training initiatives to ensure market readiness.
Cross-Functional Collaboration
- Partner with Marketing to develop and execute the US marketing strategy and territory-specific growth initiatives.
- Collaborate with Product Management on product roadmaps, market requirements, and customer-driven product enhancements.
- Support the development of custom product solutions and customer-specific opportunities.
- Work closely with Product Management and Marketing to establish pricing strategies that support profitability, competitiveness, and corporate objectives.
Customer & Market Support
- Provide leadership in resolving complex pricing, product, and customer-related issues in the field.
- Support key customer relationships and strategic account development efforts.
- Gather and communicate market intelligence, customer feedback, and competitive information to internal stakeholders.
Trade Shows & Industry Events
- Represent the company at major industry trade shows and events, including LightFair International, NECA, LEDucation, and other relevant industry conferences and customer events.
- Maximize business development opportunities through networking, customer engagement, and market visibility.
TRAVEL REQUIREMENTS
- Travel regularly throughout the United States to support sales teams, Agents, customer meetings, and industry events.
- Periodic travel to Head Office for strategic planning, business reviews, and cross-functional collaboration.
QUALIFICATIONS
Education
- Bachelor’s degree in Business, Marketing, Engineering, or a related field preferred.
Experience
- 10+ years of progressive sales leadership experience, preferably within the emergency lighting, lighting, electrical, or related industrial sectors.
- Proven success managing multi-region sales organizations and independent sales representative networks.
- Strong experience in strategic sales planning, budgeting, forecasting, and channel management.
- Experience launching new products and managing cross-functional initiatives.
Skills & Competencies
- Exceptional leadership and people management skills.
- Strong business acumen and strategic thinking abilities.
- Excellent communication, negotiation, and presentation skills.
- Ability to influence and collaborate across Sales, Marketing, Product Management, and Executive Leadership teams.
- Strong analytical and problem-solving skills.
- Proficiency with CRM systems and sales performance analytics.
- Ability to travel extensively throughout the United States.