Delta Light Group North America
Digital Marketing Manager
Miami, Florida
Posted 3 days ago
Company Overview:
Delta Light Group North America (DLGNA) is a client-centered house of brands renowned for innovation, design excellence, and a commitment to manufacturing high-quality lighting solutions for the architectural, commercial, and private sectors. Our brands include DeltaLight, LF Illumination, Delray Lighting, and Visual Lighting Technologies.
With a broad spectrum of lighting solutions, our goal is to simplify the design process by combining the latest technology with the highest standards of quality in engineering, performance, certifications, and design.
Job Description:
We are seeking a dynamic Digital Marketing Manager to oversee the digital presence of our four unique brands. This role will be responsible for ongoing website maintenance and updates, CRM management, customer engagement, email marketing campaigns, content development, analytics, and the effective management of various digital platforms.
The Digital Marketing Manager will play an important role in strengthening the online presence of each brand while ensuring consistency in messaging, visual identity, product information, and customer experience across all digital channels.
Major goals for this role include, but are not limited to, improving the user experience (UX) across all brand websites, increasing customer engagement through email and social platforms, supporting product visibility and education, and reporting on campaign performance through concise and visually compelling analytics.
Brand consistency, product knowledge, and attention to detail are extremely important for all aspects of this position. This role will also be responsible for staying current with the latest digital marketing trends, technologies, tools, and best practices.
Responsibilities:
Website Maintenance and Optimization
- Oversee and manage the websites for all four brands, ensuring content is current, user-friendly, accurate, and aligned with brand guidelines.
- Maintain and update product information, imagery, technical information, and digital assets.
- Ensure product pages contain accurate and complete information and coordinate updates when product specifications change.
- Collaborate with web developers and internal teams to implement new features, enhancements, and improvements.
- Monitor website performance, functionality, SEO, and overall user experience.
- Identify opportunities to improve website navigation, product discovery, and customer engagement.
Product and Spec Sheet Knowledge
- Develop a strong working knowledge of the company’s lighting products, applications, features, and key differentiators across all brands.
- Become familiar with product specification sheets, technical documentation, certifications, performance data, dimensions, finishes, applications, and other product information.
- Review and maintain digital product information to ensure that website content, marketing materials, and other digital communications accurately reflect current product specifications.
- Work closely with Product Management, Sales, and other internal teams to obtain and verify product information.
- Translate technical product information into clear, engaging, and customer-friendly digital content.
- Ensure that marketing communications accurately represent product capabilities and specifications.
- Support the organization in identifying opportunities to better communicate technical product information to architects, designers, specifiers, dealers, and other customers.
Email Marketing Campaigns
- Leverage customer data to personalize email content, making messages more relevant and increasing engagement rates.
- Develop and execute email marketing campaigns across the company’s brands.
- Manage subscriber data, including opt-ins, opt-outs, segmentation, and list hygiene.
- Set up and manage automated email workflows, including welcome series and trigger-based emails based on user behavior.
- Monitor email performance and make recommendations to improve open rates, click-through rates, engagement, and conversions.
- Maintain familiarity with email marketing regulations and best practices, including GDPR, CCPA, and CASL.
CRM Data Management
- Establish, enforce, and communicate clear guidelines for how leads and customer information should be entered into the CRM to maintain consistency and accuracy.
- Provide training to the Sales team on CRM best practices, data entry, system functionality, and the importance of maintaining accurate customer information.
- Monitor CRM data quality and identify opportunities for improvement.
- Ensure data management practices comply with applicable data protection regulations, including GDPR, CCPA, and CASL.
- Regularly assess CRM systems for potential upgrades or improvements that could enhance data management, reporting, and usability.
Content Marketing
- Create compelling and engaging content for social media, email campaigns, websites, and other digital channels.
- Develop content that effectively communicates brand positioning, product features, applications, and value propositions.
- Work with internal teams to gather product information, photography, technical content, and other materials needed for digital campaigns.
- Ensure all content reflects the appropriate brand voice and visual identity.
Analytics and Reporting
- Monitor and analyze digital marketing performance using website, CRM, email, social media, and other analytics tools.
- Develop concise and visually compelling reports that communicate campaign performance and key insights.
- Identify trends and opportunities based on customer engagement and digital performance data.
Brand Consistency
- Ensure consistent brand messaging, visual identity, product information, and customer experience across all digital channels.
- Maintain brand standards across websites, social media, email marketing, digital campaigns, and other marketing materials.
- Ensure each brand maintains its unique identity while remaining aligned with overall DLGNA standards.
Digital Marketing Innovation
- Stay current with emerging digital marketing trends, technologies, platforms, and tools.
- Identify opportunities to improve digital marketing processes, customer engagement, and brand visibility.
- Recommend and implement new tools and technologies that can improve marketing effectiveness and efficiency.
Required Skills and Qualifications:
- 2–5 years of experience in a digital marketing role.
- Experience managing digital marketing activities across multiple brands and digital platforms is a plus.
- Strong understanding of website maintenance, content management, and SEO.
- Experience with CRM management and CRM data-entry best practices.
- Experience developing and managing email marketing campaigns and automated workflows.
- Experience with analytics and reporting for websites, email, social media, and other digital platforms.
- Strong understanding of social media platforms and digital content strategy.
- Ability and willingness to learn technical product information, including lighting specification sheets, product specifications, certifications, performance data, and technical documentation.
- Strong attention to detail and ability to identify discrepancies or inaccuracies in product and technical information.
- Ability to translate technical product information into clear and engaging marketing content.
- Excellent Microsoft Office skills, including Excel, Word, PowerPoint, and Outlook.
- Basic knowledge of design tools such as Adobe Creative Suite, Canva, or Figma.
- Familiarity with current and emerging digital marketing tools and platforms.
- Strong organizational and project management skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Proactive mindset with a strong desire to drive continuous improvement and innovation.
- Excellent written and verbal communication skills.
- Strong attention to detail, particularly when working with product information, technical documentation, and digital content.
Preferred Qualifications:
- Experience working in the lighting, architecture, design, manufacturing, construction, or building-products industry.
- Experience working with architectural products or other technical products.
- Familiarity with lighting terminology, applications, and specification requirements.
- Experience marketing products to architects, interior designers, lighting designers, engineers, specifiers, dealers, or other design professionals.
- Experience working with multiple brands while maintaining individual brand identities.
Apply today by sending your resume to [email protected]