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Regional Sales Manager | East Coast Specification Sales
Eastern U.S. | Remote
We are seeking an experienced Regional Sales Manager to drive specification sales growth across the East Coast of the United States. This is a senior-level role focused on strategy, market development, and relationship building within the architectural lighting specification market. The ideal candidate is currently succeeding as a manufacturer RSM, a top-performing agency sales professional, or a specification-focused sales leader ready to step into a broader, more influential role.
This is not a maintenance role — it is an opportunity to build, influence, and lead. The right candidate will bring deep market knowledge, strong agency relationships, and the drive to expand regional presence with architects, designers, and engineers across key East Coast markets. A strong understanding of both Indoor and Outdoor Architectural Lighting is a plus.
Primary Focus
The primary mission of this role is to build and grow specification-driven sales across the East Coast. Success depends on consistent engagement with the design community and strong support of our agency network.
- Build specification sales across the East Coast
- Strengthen relationships in the architectural and design community
- Support and develop independent sales agency partners
- Increase engagement with architects, lighting designers, engineers, distributors, contractors, and end users
- Drive opportunities from early design stages through project close
Key Responsibilities
This role demands active involvement across the full sales cycle, from early design engagement to project close. The RSM will work independently and alongside agency partners to develop business and strengthen market position.
- Develop and execute regional sales strategy for East Coast specification markets
- Grow specification-driven business across target territories
- Build and maintain strong relationships with independent sales agencies
- Travel regularly throughout the region to support agency partners and key accounts
- Conduct independent and joint sales calls with Architects, Lighting Designers, Engineers, Distributors, Contractors, and End Users
- Promote brand awareness and product visibility within the specification community
- Support project development from early design through quotation and close
- Evaluate agency performance and provide coaching, training, and accountability
- Identify and help recruit new agency partners where needed
- Act as a key liaison between the field and factory
- Communicate market feedback, customer needs, service issues, and product concerns internally
- Participate in trade shows, product presentations, market events, and product launches
- Monitor territory trends, competitive activity, customer needs, and regional opportunities
Qualifications
We are looking for a seasoned sales professional with direct experience in lighting or specification sales. Strong communication, relationship-building, and regional travel availability are essential.
- Minimum 3 years of experience in lighting sales, specification sales, or architectural/design-related sales
- Strong understanding of the architectural lighting specification process
- Experience working with independent sales agencies
- Experience conducting joint calls with specifiers, contractors, distributors, and end users
- Proven ability to meet or exceed regional sales goals
- Experience training, motivating, and evaluating sales partners
- Strong verbal and written communication skills
- Strong relationship-building and interpersonal skills
- Strong organizational and problem-solving abilities
- Ability to manage multiple priorities in a fast-paced environment
- Willingness to travel approximately 50 to 75 percent throughout the East Coast
Compensation
We offer a competitive total compensation package structured to reward performance and experience. Specific details will be discussed during the interview process.
- Base salary
- Performance-based incentives
- Additional bonus opportunities
Work Environment & Physical Requirements
This is a remote-based position requiring consistent regional travel across the East Coast. Candidates must be comfortable with both car and air travel and able to manage the physical demands of an active sales role.
- Remote-based role with regular regional travel
- Must be able to stay engaged with internal and external stakeholders across multiple markets
- Requires regular travel by car and air
- Must be able to review printed materials, product information, and computer-based documents
- May occasionally need to lift or transport materials up to 50 pounds