DALS USA
Regional Manager, Business Development
Eastern US | Remote
DALS Lighting Inc. is a manufacturer of residential and soft commercial LED lighting products focusing on innovative and emerging technologies. Our main lighting categories include recessed, accent/undercabinet, indoor/outdoor decorative, landscape and smart home. Our products are displayed and stocked in thousands of lighting showrooms, electrical distributors, and retailers. Our products are also sold on many major construction projects across North America through an extensive network of agents working with architects and designers, contractors and builders. We strive for excellent service, best-in market lead times, environmental innovation and product quality.
The Role
DALS Lighting is proud to offer an exciting career opportunity for a Regional Manager, Sales – Eastern US . Reporting directly to the Executive Vice President of Sales, this role is built for a driven, opportunity‑focused sales leader who thrives on momentum, innovation, and outperforming yesterday’s results.
This position plays a critical role in unlocking DALS’ significant growth potential across a largely underdeveloped territory. The ideal candidate is a proactive, growth‑minded professional with sharp instincts for prioritizing the right opportunities, building market presence, and converting potential into sustained revenue.
This role covers the Eastern United States, ranging from New England to Florida, and includes the following states and districts: ME, NH, VT, CT, MA, RI, NY, NJ, PA, DE, MD, DC, VA, WV, TN, NC, SC, GA, AL, MS, and FL.
While this is a results‑driven role, success is powered by collaboration. You’ll be supported by an energetic, innovative internal team spanning product development, marketing, and customer service, along with a strong network of independent sales agencies that will benefit from your leadership, direction, and relationship‑building expertise. Just as important as performance is alignment with DALS’ culture and values, we’re looking for someone who’s the right fit both professionally and personally.
Main Responsibilities
Drive regional sales growth by developing and executing a territory strategy aligned with company objectives
- Identify, pursue, and close high‑value opportunities across key channels, including lighting showrooms, electrical Distributors (ED), builders, specification and construction projects
- Lead complex sales negotiations and serve as a brand ambassador within the regional lighting and design community
- Defend our core account base while aggressively implementing a sustainable growth strategy across the region
- Build and maintain strong relationships with agents, customers, specifiers, and key regional stakeholders
- Provide market intelligence and performance insights by analyzing trends, competitive activity, customer needs, and sales data to support regional and company planning
- Own and optimize the regional sales agency network across showroom, electrical distribution, and specification channels
- Drive agent performance by setting targets, equipping teams with sales tools, and supporting high‑impact customer calls
- Recruit and onboard new sales agencies to expand coverage and upgrade underperforming territories
- Deliver focused virtual and in‑person training, especially for new partners and product launches
- Lead pricing, negotiations, promotions, and account strategies to maximize revenue and product mix
- Support commercial specification efforts, including collaboration on lighting layouts when required
- Champion the DALS brand at regional trade shows and industry events, including Lightovation, LEDucation, and other high‑impact lighting forums to drive visibility, relationships, and new opportunities
Qualities of the Ideal Candidate
- Proactive, energetic, and results-driven sales professional
- Excellent verbal and written communication skills
- Creative and imaginative problem solver
- Highly organized with strong attention to detail
- Customer-focused mindset with a “customer first” approach
- Collaborative team player with strong interpersonal skills
- Demonstrates accountability and consistently meets deadlines
Qualifications
- High‑energy sales hunter who influences, negotiates, and closes high‑value deals
- Brings solid technical and commercial knowledge of the product
- Customer‑first relationship builder with a track record of winning and growing long‑term accounts
- Sharp, creative problem solver who thinks fast, adapts quickly, and executes relentlessly
- Organized, disciplined, and accountable—owns the number and delivers on commitments
- Strong communicator and collaborator who thrives in remote, cross‑functional teams
- Comfortable navigating complex environments and turning opportunity into results
DALS Lighting offers an outstanding work environment supported by a collaborative and dynamic team, along with a competitive compensation package that includes base salary, a motivating bonus structure, group insurance, and a 401(k) plan.