Central North Regional Sales Manager (RSM)

ALW

Central North Regional Sales Manager (RSM)
Remote

Architectural Lighting Works (ALW) is seeking an experienced Regional Sales Manager to lead and expand our presence across the Central Midwest. This role represents a pivotal investment in the region and is designed for a senior sales professional who understands the architectural specification market, values long-term relationships, and is motivated by building strategy—not just managing transactions.

This position is ideal for someone currently succeeding as a manufacturer RSM, a top-performing agency sales professional, or a design-centric sales leader who is ready to step into a broader, more influential role. You will be responsible for shaping regional strategy, strengthening agency partnerships, and expanding ALW’s footprint with architects, designers, and engineers across key Midwest markets.

ALW is known for its architectural systems, custom capability, and design-driven approach. Backed by the broader Lumenpulse Group (LMPG),, ALW offers the stability of a larger organization with the agility and focus of a distinct brand built specifically for the architectural lighting community.

This is not a maintenance role. It is an opportunity to build, influence, and lead—to help define how ALW shows up in one of its most important regions, and to grow alongside a brand with clear momentum and ambition.

Our Four Core Values are shared across the entire company, collectively driving the way Team ALW approaches each day, regardless of role or department. WE are passionate about:

• Customer Commitment: Being as easy to do business with, as agent-friendly, and as highly responsive to our external and internal customers as we can be;
• Innovative Spirit: Creating exciting new products, offering custom solutions, continuously improving our processes, and always being flexible and solutions-driven;
• Teamwork: Our dedication to our teammates, both internal and external, being respectful, helpful, and flexible, while never forgetting to have fun and celebrate;
• Ownership: Our individual and collective accountability, basing our actions on integrity, trust and expertise to follow through on all commitments.

You Responsibilities Will Include…

• Manage all or exceed Regional Sales Budgets
• Travel regularly to ALW's Independent Sales Agents' territory offices to establish rapport, strong communication, and service
• Conduct independent and joint calls on specifiers, GCs, end users, and distributors
• Evaluate Agent Performance, Motivate and Train Sales Personnel, and Hire New Agents when necessary
• Actively engage in promoting the ALW Brand and product awareness through the region
• Serve as a 'voice' of the factory, addressing customer needs from sales to service to field troubleshooting
• Attend trade shows, schedule and participate in product launches to keep clients informed about ALW product offerings and latest developments
• Identify territory trends and customer needs

Your Experience & Qualifications Include…

• Minimum 3 years of experience in Lighting Sales and/or Design-related field
• Prior experience in managing sales territories and conducting joint calls with specifiers, GCs, end users, and distributors
• Proven ability to meet or exceed Regional Sales Budgets
• Experience in evaluating Agent Performance, motivating and training sales personnel, and hiring new agents when necessary
• Regular travel to ALW's Independent Sales Agents' territory offices to establish rapport, strong communication, and service. Must be willing to travel 50-75% of the time.
• Active engagement in promoting the ALW Brand and increasing product awareness throughout the region
• Serve as a 'voice' of the factory, addressing customer needs from sales to service to field troubleshooting
• Participation in trade shows, scheduling and leading product launches to keep clients informed about ALW product offerings and latest developments
• Identification of territory trends and customer needs
• Strong problem-solving skills with high attention to detail. Strong communication skills, verbal and written
• Strong interpersonal skills, with the ability to interact effectively with both internal and external customers at all levels
• Ability to multitask, prioritize, and be flexible with changing business needs in a team environment

What we can offer you…

ALW is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks include:

• Excellent medical, vision and dental coverage options
• 401(k) with matching to help save for your future
• Eligibility for a competitive year-end performance bonus (based on individual merit & company performance)
• Flexible Spending Account (FSA) with tax-saving options
• Excellent Work/Life Balance – Paid Time Off, Sick Days, Volunteer Days, Company Holidays, and Floating Holidays
• Happy Hours & Team-Building Events
• Commuter benefits & cell phone/home internet stipend
• Fully stocked kitchen with a variety of snack, food, and drink options
• Company swag!
• A great company culture with a strong emphasis on diversity, equity, and inclusion

Compensation:  Varies based on factors including skill level, proficiencies, transferable knowledge, and experience. We offer highly competitive compensation packages that include base salary, quarterly bonus commissions, with uncapped year end potential

Physical Demands

Must have the ability to work in a remote office situation, able to engage all stakeholders when necessary. Should also have adequate visual acuity to examine finished goods and read both printed materials and computer screens. Additionally, must possess the physical strength to lift and transport materials weighing up to 50 pounds. The position may require mobility and travel to various locations within their assigned region, necessitating the use of different transportation modes such as driving, flying, or other means.

For more information about ALW, please visit our website at www.alwusa.com

ALW is an equal opportunity employer and is committed to creating an inclusive culture.

Apply today by sending your resume to [email protected] 

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