Two Minnesota Lighting Agents Announce Merger

2021 04 Pulse tsr.jpg

 

The Upper Midwest lighting markets have seen some major shifts in recent months.  In what could be the final major chain-reaction move of 2021, Pulse Products, the former agent for Cooper Lighting Solutions, is merging with TSR Lighting + Controls, the Genlyte Solutions (Signify) agent. 

The companies cover the three state territory of Minnesota, North Dakota and South Dakota -- as well as a few counties in rural Wisconsin.  Originally announced as a "strategic partnership" we have confirmed that this is a business merger where the two companies will become one legal business entity, and will operate under the Pulse Products name.

 

Below is the announcement from the new-look agency:

MINNETONKA, MN:  April 21, 2021 -- Pulse Products, an industry innovator and TSR Lighting + Controls, a respected and trusted lighting partner since 1963, combined forces effective April 16, 2021, to become one of the region’s largest and most diverse lighting agencies. 

Rick Roelofs, President of TSR Lighting says, “We are excited as this leverages our complementing strengths allowing us to provide broader coverage for all our manufacturer’s and to our customer base”.  Trent Shore, President of Pulse, added “Pulse has a reputation as a home for the industry’s most talented professionals and we are thrilled to merge and jointly expand our ability to ensure the highest level of service for our customers throughout the market”.  

Together the two companies, operating under the Pulse Products brand, will offer a stronger presence to continue building upon the existing culture and core values we share.   

Pulse Products is a leader whose "Never Ordinary" tagline encompasses our relentless pursuit in taking true partnership and the customer experience to an entirely new level.


About Pulse Products:

Our strength as an organization comes from our dynamic culture.  This culture is driven from our people; our people are driven to serve.  Pulse is located in Minnetonka, Minnesota and have been serving our clients since 1998.

About TSR Lighting:

TSR Lighting has been providing creative and technical lighting solutions since 1965.  We service a broad base of customers that specify, purchase or install lighting and lighting controls products.

 

Minnesota + Dakotas Lighting Market info >>


 

 

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April 21, 2021




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