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Connecting with Customers Amidst COVID-19

We caught up with Rob Empfield of Prudential Lighting to learn how his brand is adjusting its marketing approach during these pandemic times.

 

Topics we explore:

  1. How Marketing priorities have shifted in recent months
  2. Webinars:  Approach and effectiveness
  3. "Excellent marketing" vs. "pretty good marketing"
  4. Best practices of specification lighting agents
  5. Enabling increased self-sufficiency for specifers and agents

 

WATCH THE VIDEO BELOW:

 

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August 5, 2020

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