Market Specialist - Lighting

Border States Electric

Fargo, ND

Position overview:

Supports the day-to-day duties of the company’s Marketing Managers, including supplier relationships, improving inventory performance, product introductions/obsolescence, analyzing market data/trends, managing rich product content, internal/external marketing communications, liaison between internal departments, product merchandising, and special projects assigned.

RESPONSIBILITIES

Essential Functions

  • Supports market objectives as defined by the Marketing Manager and primarily supports the lighting, lamp, controls, and complementary products categories within the Construction Market. Also supports other Market Segment Managers as required in marketing goals and Marketing Department initiatives.
  • Supports Border States and supplier initiatives and communications consistent with strategic and marketing plan goals.
  • Leads promotional development, facilitate communication and support of select marketing promotions.
  • Prepares promotion follow up with quantitative analysis, coordinates rewards, and employee surveys to determine effectiveness.
  • Achieves close working relationship with regional sales teams and regional sales and marketing coordinators.
  • Serves as first point of contact ensuring branch support for market and vendor related questions and opportunities.
  • Assesses supplier performance by comparing Border States results with available benchmark metrics (industry, product, market, and location).
  • Achieves close working relationships with Inventory Planners and Pricing Associates to facilitate changes and updates to SAP data and costing.
  • Works with sourcing and pricing teams to review new costs and ensures cost continuity with market levels.
  • Evaluates inventory and analyzes inventory breadth and depth from a strategic, marketing perspective.
  • Creates inventory templates for major lines.
  • Assists in analyzing costs across company and compare against external sources.
  • Tracks utilization of available marketing funds per assigned vendors.
  • Coordinates, communicates and reinforces company preferred city desk practices, including product inventory, merchandising, displays and planograms.
  • Drives internal communications with employees, including coordination with regional marketing resources/employees for area of responsibility.
  • Monitors Vendor Programs resulting in maximization and ensures collection of related funds.
  • Coordinates Affiliated Distributors (A-D) activities and effective utilization of A-D programs.

 Non-essential Functions

  • Assists in setting up new suppliers, materials, and material groups in SAP.
  • Attends and participates in meetings with suppliers.
  • Assists in cost aggregation.
  • Assists in collecting and maintaining content, including rich product catalog content, promotional collateral, supplier scripts, and portal text/images.
  • Assists in documenting and accomplishing related action items.
  • Supports various marketing events including but not limited to; annual marketing summits, supplier/customer events, and industry events.
  • Performs other duties as assigned by supervisor or designate.

QUALIFICATIONS

  • Minimum of a four-year degree preferred or the equivalent in work/industry experience.
  • Solid lighting and lamp product knowledge, product application, and market knowledge required (or NAED EPEC Bronze+).
  • Preferred certifications in at least one of the following categories: Lighting Certified (LC), Certified Lighting Designer (CLD), Certified Lighting Management Consultant (CLMC), Certified Lighting Controls Professional (CLCP), and Certified Lighting Efficiency Professional (CLEP)
  • Sales experience preferred with emphasis in lighting.
  • Ability to read, write and speak in English preferred.
  • Prefer strong working knowledge of PC for Windows, Microsoft Office (Excel, Word, Access and PowerPoint), Internet, Email and SAP software.

COMPETENCIES

  • Initiative, innovation and decision-making ability required.
  • Project management experience and strong organizational skills are necessary for success.
  • Attention to detail important.
  • Excellent written, reading, interpersonal and customer service skills are required.
  • Excellent customer service skills include being competent, accurate, responsive, and engaged.
  • Ability to be goal oriented and comfortable working with minimal supervision.



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