LF Illumination
Marketing Manager
Denver, Colorado
Key Responsibilities:
Marketing Strategy & Execution:
- Develop and oversee the marketing strategy for the Delta Light Group North America brands, ensuring alignment with company goals and objectives.
- Lead digital marketing initiatives, including website management, email campaigns, and social media platforms, to drive brand awareness and engagement.
- Collaborate with sales teams to understand market needs, industry trends, and customer demands, translating insights into effective marketing strategies.
- Partner with product development teams to support product launches and communicate value propositions effectively to target audiences.
Digital Marketing:
- Manage and optimize the performance of all digital channels, ensuring content is consistent, engaging, and on-brand.
- Develop KPIs and track performance metrics for digital campaigns, providing data-driven insights and recommendations for improvement.
- Collaborate with designers, content creators, and developers to maintain a compelling online presence.
Trade Shows & Events:
- Coordinate with internal and external teams to represent the Delta Light Group North America brands at trade shows and industry events.
- Develop messaging and materials for events, ensuring alignment with overall marketing objectives.
- Support on-site event execution as needed, including travel up to 20% of the time.
Team Collaboration & Vendor Management:
- Build strong relationships with external agencies, vendors, and partners to execute marketing initiatives efficiently.
- Provide clear leadership and guidance to marketing team members and cross-functional collaborators to ensure goals are met.
Qualifications:
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience).
- Experience: Minimum of 5 years of marketing experience within the lighting or architectural industry.
- Skills:
- Proven expertise in digital marketing, including website management, email campaigns, and social media platforms.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
- Excellent written and verbal communication skills.
- Proficiency with marketing tools and platforms, such as Google Analytics, Monday.com, and content management systems.
- Familiarity with event planning and trade show execution within the lighting or architectural industries is a plus.
- Personal Attributes:
- A creative problem-solver with a strategic mindset.
- Highly collaborative and team-oriented.
- Willing and able to travel up to 25% of the time.
Apply today by sending your resume to vanessa.sarabia@deltalightgroup.com